BledCom is an annual gathering of scholars and practitioners in public relations and related disciplines to discuss contemporary communication and management problems. Organized annually since 1994, it is the oldest conference in our field that is not affiliated with a professional or academic association.

The 29th International Public Relations Research Symposium (BledCom) will be held on July 1-2, 2022, in Rikli Balance Hotel, Lake Bled, Slovenia. Conference Theme:

Reboot: Should Organizations Rediscover
Communication with Internal & External Stakeholders?

The pandemic has demonstrated the fragility of humans and the societies we inhabit. Personal relationships were suspended and digitalized. Atomized employees were asked to work from home, and the very definition of the workplace seems to have been redefined. So, it is appropriate to ask whether organizations should be proactive and rediscover effective communication strategies and techniques. Is it time to explore the definition and distinction between what are internal and what are external relationships? Communication and public relations (in all its denominations: communication management, corporate communication, strategic communication…) have gained a new and bigger role in management around the world.


You’re invited to submit abstracts that are between 500 and 800 words (including title and keywords) with up to 5 references. Please note that as has been the norm in the past, BledCom welcomes ALL papers that are relevant to public relations and communication management and not just papers that discuss the conference theme. We also welcome panel proposals.

Paper abstracts and panel proposals should be submitted via email to no later than February 1, 2022. Decisions will be made by March 4, 2022 after peer review. Full papers not exceeding 6.000 words will be due by September 16, 2022 for inclusion in the conference proceedings.

We hope we will be able to meet in person in beautiful Bled in 2022!

Program Committee
  • Dejan Verčič, University of Ljubljana and Herman & partners, Slovenia
  • Krishnamurthy Sriramesh, University of Colorado Boulder, USA
  • Ana Tkalac Verčič, University of Zagreb, Croatia
More info
& abstract format