A new instalment of the webinar series #EUPRERAtalks is forthcoming this month!

Artificial Intelligence in Public Relations
Date: 17 November 2022, Thursday
Time: 11:30 CET
What to expect from the webinar

Artificial Intelligence has been around for more than four decades, yet only in the last decade its progress has altered the whole scenery of communication in the digital world. The dynamism involved in the subject needs continuous research to counter new problems arising out of innovations by marketers. It appears that AI will affect the job industry because unlike previous technologies of human history AI is trying to replicate human intelligence itself. The aim of this webinar is to provide knowledge and understanding regarding the new technologies of artificial intelligence applications in PR.


Clea Bourne is a Senior Lecturer in the Department of Media, Communications, and Cultural Studies at Goldsmiths, University of London. Her research explores how digital economies and markets are mediatised. Her current work explores the public legitimisation of discourses surrounding digital technologies, the impact of AI and automation in media and promotional industries, and the rise of fintech markets and ‘frictionless finance’. Dr. Bourne is the author of Public Relations and the Digital: Professional Discourse and Change, and Trust, Power and Public Relations in Financial Markets. She is also co-editor of The Entangled Legacies of Empire: Race, finance, and inequality.

Ashwani Kumar Upadhyay is a Professor at the Symbiosis Institute of Media and Communication, Symbiosis International (Deemed University) in Pune (India). He is the author of the book “AI Revolution in HRM: The New Scorecard” (Sage Publications). He is an academician and researcher with two decades of experience and research publications in management, media, and marketing communications. Dr. Upadhyay has a keen interest in following theoretical developments at the juncture of technology, people, and strategy.

Grazia Murtarelli is an Assistant Professor of Corporate Communication at IULM University in Milan (Italy), where she teaches Digital Communication Management and Web Analytics. Her research focuses on the analysis of online scenarios and, more specifically, on the following issues: social media-based relationship management, online dialogue strategies, digital visual engagement processes, and social media measurement and evaluation. She is also a faculty affiliate of the Center of Research for Strategic Communication at IULM University. She was Public Relations Student & Early Career Representative at the International Communication Association.

Nilüfer Türksoy is an Associate Professor at the Department of Public Relations and Advertising at the Faculty of Communication and Media Studies at Eastern Mediterranean University in Cyprus. She is a media and culture scholar who specialized in issues of mass media, digital media, and media representations in western societies. Dr. Türksoy is interested in how (digital) media institutions contribute to various types of order (political, social, ethical, economic, and cultural). Some of her papers have been published in top-tier academic journals, including Journalism Studies, Journalism Practice, Feminist Media Studies, and Intersections-East European Journal of Society and Politics


1 hour