What to expect from the webinar

Our webinar series #EUPRERAtalks changes colour as we are approaching a brand new topic: the master thesis!

We are going to ask the winners of the EUPRERA Master Thesis Award for Excellence how to  write a successful master thesis.

On May 16, our winners Anne Cumming and Daniel Ziegele will be interviewed by current master students who want to get advice about their upcoming tour de force.

All those following the live webinar will add further questions and our guest speakers will be happy to answer.

The webinar will be moderated by Martina Topić from Leeds Beckett University, who also coordinates the EUPRERA award.

How do I write a successful master thesis?
Date: May 16, 2023, Tuesday
Time: 2:00 pm CEST


Anne Cumming, University of Stirling
Anne is the Business Engagement and Communications Coordinator for the Careers Service. Leading the Life Beyond Stirling campaign to increase engagement amongst final year students and recent graduates. In 2022, her thesis ‘How racial justice documentaries can be used as a public relations tool: a case study of Ava DuVernay’s ‘When They See Us’’ was awarded with the EUPRERA Master Thesis Award for Excellence in the Theoretical Impact category.

Daniel Ziegele, Leipzig University
Daniel Ziegele is a PhD student studying the quality of communication consulting. He also researches and teaches trends and tools for corporate communication as well as start-up communication both on a Bachelor and Master level. In 2020, his thesis “Work stress among communication professionals. A comparative study between Germany and the United States” was awarded with the EUPRERA Master Thesis Award for Excellence.

Will be interviewed by

Ilaria Vetrone, IULM University, Italy

Arya Dhamorikar, Stirling University, UK

Will be moderated by

Martina Topić, Leeds Beckett University
Martina Topić is a behavioural sociologist and a mass communications scholar. She is chair of the jury of the Master Thesis Award competition. She also leads the EUPRERA network on Women in PR and, beside several publications, she edited a book on women and leadership in public relations (Routledge, 2022).


1 hour