What to expect from the webinar

In today’s disruptive and uncertain world, going back to the basic elements of public relations – people and relationships – when managing communications is more important than ever before.

This is at the core of the brand-new book featuring research presented at the EUPRERA congress held in Pamplona, which is titled “(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times”.

In this webinar, several authors will discuss how they addressed this theme and present their most relevant research outcomes.

The Human Element in PR. Highlights from the Pamplona congress book
Date: June 19, 2023, Monday
Time: 3:00 pm CEST


Mirela Holy, VERN’ University, authors of chapter n. 2 “Strategic Communication in Unpredictable Times: A Case Study of Croatian Universities”

Daniel Wolfgruber, HEC Montreal, co-author with Sabine Einwiller of chapter n. 5 “Diversity, Inclusion, and Communication: The Role of Internal Communication in Creating an Inclusive Work Environment”

Albena Björck, Zurich University of Applied Sciences, co-author with Selina Guhl and Robin Sticher of chapter n. 6 “Strategic Internal Communication and Generational Change: Opportunities and Challenges for Segmentation and Customisation by Generation. A Study of Swiss Communication Managers”

Anja Špoljarić, University of Zagreb, co-author with Dejan Verčič of chapter n. 7 “The Effects of Social Exchange Quality Indicators on Employee Engagement through Internal Communication”

Will be moderated by

Sabine Einwiller, University of Vienna, co-editor of the book and co-author of chapter 5


1 hour