The European Association of Communication Directors (EACD) and the European Public Relations and Education Association (EUPRERA) are delighted to announce a strategic partnership aimed at fostering the collaboration between researchers and senior practitioners in the field of corporate communication.

EACD President, Kim Larsen, said: “This partnership represents a significant step forward in bridging the gap between the practice and the science of our field. It’s an opportunity to leverage the strengths of both our organizations to address the pressing challenges and emerging issues  in corporate communication, such as the use of AI, the complexity of sustainability communication,  and polarization in society.”

EUPRERA President, Jesper Falkheimer, echoed Larsen’s sentiments, adding, “The need for research-based insights to drive better organisational communication decision-making has never been greater. This collaboration will enable us to combine our members’ expertise and interests to contribute to the advancement of our field.”

The partnership underscores the importance of collaboration between practitioners and researchers in addressing the complex challenges facing communicators and organisations.

EACD and EUPRERA are committed to progressing the field of organizational communication, from both a scientific and practical perspective.  This partnership will enable both organizations to serve respective member interests by fostering connections and establishing collective platforms for expertise exchange to address these challenges and contribute to the advancement of the field.