The World Public Relations Forum (WPRF) is a premier global event in public relations and communication management, organized by the Global Alliance for Public Relations and Communication Management. It brings together professionals, academics, and industry leaders from around the world to exchange ideas, strategies, and best practices.

PARTNERSHIP

The WPRF 2024 will be hosted by the Indonesian Public Relations Association (Perhumas) in the picturesque setting of Bali, Indonesia, from November 19-22, 2024.
And EUPRERA will be a partner of the WPRP.

This year, 1,000 attendees are expected, creating a dynamic platform to explore emerging trends and address the challenges in the PR industry.

The theme for WPRF 2024 is ‘Purposeful Influence for the Common Good,’ reflecting the evolving role and aspirations of the public relations profession in a rapidly changing global landscape. This theme emphasizes the power and responsibility of influencing public opinion and behavior, aligning messaging with purpose-driven values to amplify the positive impact of businesses. Communication practitioners and academics play a crucial role in crafting narratives that resonate with socially responsible and environmentally conscious values, contributing to the betterment of society and the planet.

CALL FOR PAPER

Scholars and communication practitioners from around the world can join by presenting and sharing original research focused on 4 (four) topics based on the theme, but not limited to, the following subtopics:

1. On the World Stage—Purposeful Influence for the Common Good
2. AIʼs Purposeful Influence for the Common Good
3. Public Relationsʼ Purposeful Influence for the Common Good
4. Next Generation PR— Purposeful Progress

Prof. Jesper Falkheimer, president of EUPRERA will be part of the Paper Peer Review Team.

Full Paper Submission & Payment Deadline is 4 October 2024.

You can find the submission guidelines and all information here.