The Academic Society for Management & Communication, Leipzig University, and Siemens AG have launched COMM-AIT – the world’s first scientifically validated AI competency test specifically designed for professionals working in strategic communication, corporate affairs, and public relations.

COMM-AIT was developed under the leadership of Professor Ansgar Zerfass at Leipzig University, a global centre for corporate communication research, and is grounded in the latest scientific insights into AI-related competencies. The initiative was realised in collaboration with experts from the Academic Society for Management & Communication and Siemens AG.

Why AI literacy matters?

AI literacy has become an essential qualification in the communications field. Professionals seeking to use AI technologies strategically and responsibly require more than just technical knowledge. They also need practical skills and a strong understanding of ethical boundaries. COMM-AIT addresses all three dimensions.

What does the test offer?

COMM-AIT evaluates participants across three areas:

  • Knowledge of AI concepts and tools
  • Skills in applying AI in communication contexts
  • Attitudes towards ethical and responsible AI use
Each participant receives:
  • A personal AI Competency Index, categorising their competence across five levels
  • A detailed competency profile to highlight strengths and development areas
  • The option to retake the test to track progress over time
Who is it for?

COMM-AIT is designed for communication professionals working in corporate communications or corporate affairs departments, PR or communication agencies, or as freelancers or communication service providers.

COMM-AIT is available online, free of charge, in English and German at www.comm-ait.com.

What industry leaders say

Professor Ansgar Zerfass:

“COMM-AIT is based on the latest research into how AI-related competencies can be assessed and developed. It contributes to the professionalisation of the communication field.”

Christiane Ribeiro, Global Head of Communications at Siemens AG:

“The test results provide valuable insights into how we can develop AI skills within our team. Our collaboration with Leipzig University on this initiative has been highly beneficial.”

About the partners

The Academic Society for Management & Communication is Europe’s leading non-profit think tank for strategic communication. It drives research on emerging challenges in corporate communications and facilitates knowledge transfer between academia and practice.

Leipzig University, founded in 1409, is internationally recognised for its research and education in strategic communication. Its Master of Arts in Communication Management is consistently ranked as the top programme in Germany.

Siemens AG is a global technology leader in industry, infrastructure, mobility, and healthcare. Siemens is at the forefront of applying AI to real-world challenges.