We’re pleased to announce the publication of Volume 30, Issue 2 of the Journal of Communication Management (JCOM) – the “EUPRERA Congress 2024: The Art of Communication – Bridging the Future and Past of Strategic Communication in a New Technological Ecosystem” special issue, guest edited by Sarah Marschlich.

This issue features selected contributions from the EUPRERA 2024 Congress, hosted by the Faculty of Letters, Department of Communication Sciences of the University of Bucharest in Bucharest, Romania. The papers examine public relations and strategic communication across several intersecting themes: the evolving role and practice of the field, its ethical dimensions, stakeholder engagement dynamics, and the use of emerging technologies, situating these inquiries within broader reflections on the discipline’s history and future directions.

Each EUPRERA Congress leads to a JCOM Special Issue, showcasing high-quality research chosen through a rigorous selection process. Topics in this edition include but not limited to: investor relations, AI and technological transformation, organisational citizenship behavior, collaborative action research, cultural variation among communication practitioners, and generational dynamics.

We will spotlight each article on our social media over the coming weeks – stay tuned and follow us on LinkedIn and Facebook.

Read the full issue here.