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27 April 2026
“EUPRERA Congress 2024: The Art of Communication” special issue out now in JCOM

We’re pleased to announce the publication of Volume 30, Issue 2 of the Journal of Communication Management (JCOM) – the “EUPRERA Congress 2024: The Art of Communication – Bridging the Future and Past of Strategic Communication in a New Technological Ecosystem” special issue, guest edited by Sarah Marschlich.

This issue features selected contributions from the EUPRERA 2024 Congress, hosted by the Faculty of Letters, Department of Communication Sciences of the University of Bucharest in Bucharest, Romania. The papers examine public relations and strategic communication across several intersecting themes: the evolving role and practice of the field, its ethical dimensions, stakeholder engagement dynamics, and the use of emerging technologies, situating these inquiries within broader reflections on the discipline’s history and future directions.

Each EUPRERA Congress leads to a JCOM Special Issue, showcasing high-quality research chosen through a rigorous selection process. Topics in this edition include but not limited to: investor relations, AI and technological transformation, organisational citizenship behavior, collaborative action research, cultural variation among communication practitioners, and generational dynamics.

We will spotlight each article on our social media over the coming weeks – stay tuned and follow us on LinkedIn and Facebook.

Read the full issue here.

23 March 2026
Join the EUNES Research Escalator at the EUPRERA Annual Congress in Málaga

EUNES invites early- and mid-career scholars to participate in the EUNES Research Escalator Session (RES) at the upcoming EUPRERA 27th Annual Congress, hosted by the University of Málaga, Spain, from September 16 to 19th, 2026. The session will take place on Friday afternoon, September 18th, 2026.

What is RES?

The EUNES Research Escalator provides an invaluable opportunity to present your work-in-progress project, your ongoing PhD project, or your research idea and receive constructive feedback and support. This format has been highly appreciated in previous years, offering a collaborative and enriching experience for scholars in public relations and strategic communication.

Why you should participate

  • Pitch your work-in-progress and receive constructive guidance from both respondents and peers to gain new perspectives and constructive input to enhance your research and move towards publication.
  • Build your network and connect with fellow scholars who share your passion and vision. Cultivate meaningful collaborations that drive impactful outcomes.
  • Engage in enriching discussions with peers and gain new insights that enhance your research trajectory. At EUNES, we believe in the power of mutual learning and collaboration.

Whether your research is empirical, theoretical, or methodological, our inclusive community welcomes scholars from diverse backgrounds, affiliations, and locations within public relations and strategic communication. Researchers at all career stages are encouraged to apply. In case of high demand, preference is given to submissions from early- and mid-career researchers.

How to apply

Submit an extended abstract (500–1,000 words, ref. excluded) via https://www.conftool.net/euprera2026/.

Key dates

  • June 21st, 2026: Deadline for extended abstract submission via ConfTool
  • July 6th, 2026: Decision on submission
  • August 10th, 2026: Assignment of extended abstracts for in-depth review

We look forward to welcoming you aboard the EUNES Research Escalator! For more information about EUNES, visit our website: https://euprera.org/eunes

Connect with us on LinkedIn on our public page and our discussion group.

The European Network of Emerging Scholars (EUNES) is an EUPRERA network that supports early- and mid-career scholars in public relations and strategic communication. 

5 January 2026
#EUPRERAtalks – Regeneration and Communication: Rethinking the Role of PR in a Changing World
Regeneration and Communication: Rethinking the Role of PR in a Changing World

Date and Time: Thursday, February 12, 2026, 13:00-14:00 (CET)

What to expect from the webinar

We are almost two months away from the submission deadline (March 15th) for the EUPRERA 2026 Congress taking place in Málaga, Spain. Proposing a timely and challenging theme – Regenerating public relations and strategic communication in the face of the new global order: are we ready for this challenge? – the organising team invites you to a webinar designed to offer insight and reflection for a potential submission for the Congress.

Regeneration is emerging today as a paradigm that transcends the traditional boundaries of sustainability and resilience, offering a deeper, more evolutionary and relational perspective on social, economic and environmental systems. It is not only about maintaining what already exists, but about activating processes of restoration, revitalisation, and evolution that enable living systems, including organisations, to become agents of collective well-being.

In a global scenario marked by climate crisis, persistent inequalities, and political-communicative tensions, this approach opens a necessary discussion on how institutions operate and what kind of communication is required to align with the principles of interdependence, adaptation and mutual care.

In this context, public relations and strategic communication hold significant potential to foster regenerative processes, although they have also historically contributed to reinforcing power narratives, promoting discourses with limited impact or sustaining exclusionary dynamics. Recognising this ambivalence is essential to reorient the discipline towards more conscious, critical and transformative practices.

This webinar proposes exploring how communication can become a force capable of overcoming inertia, broadening our understanding of systemic problems and fostering relationships that generate real positive impact.

Key questions will guide the dialogue:

  • How can we design narratives that support regenerative change?
  • In what ways can communication ethically influence organisational decision-making?
  • What professional responsibilities emerge in a context affected by misinformation, polarisation and declining public trust?

This space invites participants to reflect and build new possibilities for the regenerative role of communication.

Speakers

Evandro Oliveira, CEO & Founder of Gaudere, Spain

A globally active consultant, executive coach and professor working at the intersection of strategy, communication and regenerative management. Founder of Gaudere in Barcelona, collaborating with organisations worldwide. Combines applied research, leadership coaching and executive training, focusing on sustainability, organisational transformation and responsible communication across diverse cultural and institutional contexts.

Bel Barroso, University of Malaga, Spain

Social entrepreneur, researcher and visiting professor specialising in strategic communication for sustainability. She co-founded Cronopios and has led projects on education, climate activism and biomimicry. Former Innovation and Communication Director at AlmaNatura, she contributes to Comunidad B Andalucía and B Academics Spain, speaking internationally on transformative communication.

Rune Schanke Eikum, BI Norwegian Business School, Norway

CEO of the innovation consultancy Tinkr (Norway) and a late-stage PhD candidate at BI Norwegian Business School. His work focuses on companies’ sustainability transitions and their journeys towards becoming regenerative businesses, combining academic research with hands-on case work with Norwegian organisations in land-based fish farming and coffee production, and building on his early career experience as a consultant at GK Nordic, the largest PR and communications agency in the Nordic region.

Moderator – Isabel Ruiz-Mora, University of Malaga, Spain

Teaching and researching about PR, sustainability and activism at the University of Malaga. Editor of Revista Internacional de Relaciones Públicas/International Journal of Public Relations. Member of ECREA, EUPRERA, AIRP. I believe in a better world, we must keep education as a human right! I love to discover new places, new flavours, new people…

12 October 2025
2025 Distinguished Public Relations Scholar Award Winner

The European Public Relations Education and Research Association (EUPRERA) has named Øyvind Ihlen, Professor at the University of Oslo, Norway, Distinguished Public Relations Scholar.

The lifetime award recognises his outstanding contribution to the development of the European and global body of knowledge in public relations and strategic communication.

He was awarded on September 26, 2025, at Lund University, Sweden, on the occasion of the EUPRERA annual Congress.

Throughout his career, Øyvind Ihlen has combined intellectual rigour with a deep commitment to our scholarly community. His research on rhetoric, framing, political public relations, and sustainability communication has shaped how we understand the role of strategic communication in society, giving us new lenses to explore legitimacy, power, and responsibility in public life.

Øyvind Ihlen has authored more than 160 publications, including Public Relations and Social Theory: Key Figures, Concepts and Developments, the Handbook of Organizational Rhetoric and Communication, and the award-winning Handbook of Communication and Corporate Social Responsibility.

But Øyvind’s influence goes far beyond his impressive publication record. As a former President of EUPRERA, he has worked tirelessly to strengthen our network, fostering collaboration across borders and disciplines. For many years, he has led the EUPRERA PhD Seminar, guiding early-career researchers with generosity and enthusiasm, helping them find both their scholarly voice and a sense of belonging in our field.

With this award, we celebrate not only a prolific and respected scholar but also a leader, mentor, and community builder whose work and spirit have left a lasting mark on European and global public relations research. We are proud to name Øyvind Ihlen as the EUPRERA “Distinguished public relations scholar” of 2025.

See the other recipients of this Award HERE.

 

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12 October 2025
2025 Best Papers and Best Reviewer Award Winners

On the occasion of its annual Congress, the European Public Relations Education and Research Association (EUPRERA) has awarded authors for their excellent research and the best reviewer for their contribution. This year, the annual Congress was hosted by Lund University in Lund, Sweden.

EUPRERA Best Paper Awards

The Awards were given to the authors of the three papers with the highest rankings in a blind peer-review process performed by experienced reviewers from the EUPRERA community, under the guidance of the Heads of the Scientific Committee, Martina Topić-Rutherford and Sarah Marschlich. The winning papers were selected for their conceptual contribution, methodological quality, and relevance to contemporary challenges in the field.

The three winning papers are:

The Diversity Washing Dilemma: How Diverse Corporate Self-Presentation and Product Communication Enhance Image and Credibility – And How Misalignment Can Backfire
by Sandra Mechler, Thomas Koch, Nora Denner

The study provides valuable insights into diversity communication and how it affects organisational credibility. By comparing self-presentation and product communication, it offers unique evidence on how diversity messaging shapes consumer perceptions and highlights the critical role of authenticity.

Reviewers praised the work as “well-executed and highly relevant”, noting its clear structure, theoretical depth, and robust dual experimental design. The paper investigates a strategic communication dilemma that is both timely and practically significant: how misalignment between corporate messages and reality can backfire.

Triangulating Narrative Alignment: An AI- and API-Driven Approach to Issue Detection Across Reddit, News, YouTube, and Brand Web Content
by Grazia Murtarelli, Stefania Romenti, Elanor Colleoni

This paper was described by the reviewers as “focused on a really interesting issue, presenting an original approach and achieving relevant results”. It is methodologically advanced and highly relevant for current strategic communication challenges.

The reviewers highlighted its strong theoretical grounding and sophisticated combination of quantitative and qualitative analysis. The study contributes conceptually and practically, bringing forward a scientifically and practically valuable tool for detecting narrative alignment in real time across digital platforms.

Ayn Rand in Tech Leadership: Critical Perspectives on Elon Musk’s Twitter Takeover and the Erosion of Communication and Stakeholder Principles
by Philipp Bachmann, Diana Ingenhoff

This paper “problematizes the established normative assumptions of communication theory and calls for new, critical reflection”. Reviewers noted its potential for interdisciplinary contribution and its relevance to ongoing debates in leadership and technology communication.

The study advances critical PR research, offering a reflective and theoretically grounded perspective on communication, ideology, and stakeholder relations in tech leadership contexts.

 

Special recognition to the best reviewer

The Best Reviewer Award recognises exceptional dedication, quality, and collegiality in the peer-review process, key values that uphold the academic standards of the EUPRERA Congress.  This year’s winner is:

Michał Chmiel
Royal Holloway, University of London, UK

Michal Chmiel received five-star scores from the authors he reviewed. Reviewees praised his writing, insightful advice, and fairness, noting that his feedback was both supportive and highly constructive.

In addition to his review excellence, he also supported the Congress by reviewing a high number of papers at the last moment, helping the Congress run smoothly and ensuring that all participants received timely, high-quality feedback. His reliability and collegial approach are deeply appreciated and reflect the values that make EUPRERA’s review process both rigorous and supportive.

 

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info@euprera.org | dpra@euprera.org
12 October 2025
2025 PhD and Master Thesis Award Winners

The European Public Relations Education and Research Association (EUPRERA), a body of academic institutions, researchers and senior professionals in the field of public relations and strategic communication with 500 members from 40 countries, has awarded two master students for their excellent theses.

The PhD Award for Excellent Doctoral Thesis is a bi-annual prize awarded by EUPRERA, aimed at stimulating academic discussion and building the body of knowledge in communication management across Europe. The jury, headed by Winni Johansen, Aarhus University, and Wim Elving, Hanze University of Applied Sciences, selected the winning thesis:

Image Transfers in Personalised Organisational Communication: Development and Validation of the Dual Process Model of Image Transfer
by Jens Hagelstein, University of Vienna / Defended at Leipzig University
Advisor: Ansgar Zerfass, Leipzig University, Germany

The thesis stands out for its theoretical innovation, methodological depth, and strong contribution to advancing communication research. Introducing the Dual Process Model of Image Transfer (DPMIT), Dr. Hagelstein bridges psychology and public relations in a novel way, offering a comprehensive framework for understanding how individual representatives shape organisational image through personalised communication. Grounded in cognitive psychology, the model was tested through three high-quality experiments involving nearly 1,000 participants, examining affective versus cognitive, explicit versus implicit, and controlled versus automatic processes of image transfer. The empirical design demonstrates exceptional methodological rigour and a clear grasp of both theoretical and applied dimensions of communication.

The study’s insights are not only academically significant but also highly relevant for practice, showing how personalised communication can effectively influence organisational perception, even in complex, media-saturated environments.

 

The Master Thesis Award for Excellence is an annual prize that aims to celebrate the PR academia and the role played by European Higher Education Institutions in the evolution of knowledge in this field. The jury, headed by Martina Topić-Rutherford, from the University of Alabama, selected the winning theses in two categories:

Theoretical Impact Award

Jamile Calil Racanicci, Lund University, Sweden
Confusing lobbying with corruption? Discursive tensions relating transparency and lobbying in the EU after Qatargate
Supervisor: Camilla Nothhaft, Lund University, Sweden

In the aftermath of the Qatargate scandal, this thesis critically examines how lobbying and transparency are discursively constructed within the EU context. Drawing on Foucault and Fairclough, Racanicci employs critical discourse analysis based on interviews with lobbyists and Members of the European Parliament to explore how transparency serves both as a reputational asset and a political liability.

Reviewers highlighted the study’s “mastery of PR research” and “original and unique insights”, noting its theoretical sophistication, rich engagement with contemporary scholarship, and impressive methodological design. The thesis not only highlights tensions between lobbying, transparency, and democratic legitimacy but also offers valuable directions for policymaking and ethical regulation within EU institutions.

 

Practical Impact Award

Arsalan Satti, University of Stirling, UK / Pompeu Fabra University, Spain
The Second Nagorno-Karabakh War: a multi-modal critical discourse analysis of social media posts of President Ilham Aliyev and Prime Minister Nikol Pashinyan
Supervisor: David Rolinson, University of Stirling, UK

This thesis explores how national leaders used Facebook as a strategic communication weapon during the Second Nagorno-Karabakh War. Through multimodal critical discourse analysis of 303 posts and interviews with young citizens from Armenia and Azerbaijan, Satti reveals how digital platforms became arenas of narrative warfare, bypassing traditional media gatekeepers and amplifying polarisation.

The study’s findings highlight the long-term risks of emotional mobilisation, youth mistrust, and echo chambers while also suggesting ways to rebuild dialogue and media literacy. The jury commended the work for its methodological rigour, social relevance, and practical implications for crisis and conflict communication, describing it as “a professionally executed and impactful study on the communicative dimensions of war.”

 

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23 May 2025
Join the EUNES Research Escalator at the EUPRERA Annual Congress in Lund

The European Network of Emerging Scholars (EUNES) invites early- and mid-career researchers to join the EUNES Research Escalator at the upcoming EUPRERA Annual Congress in Lund.

The EUNES Research Escalator offers an excellent opportunity to present your work-in-progress paper or research idea and receive constructive peer feedback and support. This format has been highly valued in previous years, providing a collaborative and enriching experience for scholars in public relations and strategic communication.

  • Submit your work-in-progress as an extended abstract (500–800 words, excluding references) by 30 June 2025 to eunes@euprera.org.
  • Receive constructive guidance from peers to help refine your work towards publication.
  • Connect with fellow scholars who share your passion and vision, fostering meaningful collaborations that drive impactful research outcomes.
  • Participate in stimulating discussions with peers and gain new insights to advance your research.

Key dates:
30 June – Abstract submission deadline
15 July – Acceptance decisions
15 August – End of the early-bird registration period
24 August – Optional revised abstract submission
26 August – Assignment for in-depth review
15 September – End of the registration period

More info here.

We look forward to receiving your submissions!

21 May 2025
“EUPRERA 2023 – Communicating in Turbulent Times” special issue out now in JCOM

We’re pleased to announce the publication of Volume 29, Issue 2 of the Journal of Communication Management (JCOM) – the “EUPRERA 2023 – Communicating in Turbulent Times” special issue, guest edited by Wim Elving.

This issue features selected contributions from the EUPRERA 2023 Congress, hosted by Charles University in Prague. Reflecting the event’s academic rigour and collaborative spirit, the papers explore the growing importance of communication and PR in addressing today’s complex and often ethical challenges.

Each EUPRERA Congress leads to a JCOM Special Issue, showcasing high-quality research chosen through a rigorous selection process. Topics in this edition include lobbying, stakeholder narratives, political CSR, digitalisation, issue communication, and employee appreciation.

We’ll spotlight each article on our social media over the coming weeks – stay tuned and follow us on LinkedIn and Facebook!

Read the full issue here.

18 May 2025
#EUPRERAtalks: Bridging Research and Practice – Launch of Corporate Communication Review
Bridging Research and Practice – Launch of Corporate Communication Review

Date and Time:
May 28, 2025
15:00-16:00 (CEST)

What to expect from the webinar

This webinar brings together academics and practitioners to explore how knowledge exchange can be effectively facilitated and promoted. It marks the launch of Corporate Communication Review (CCR), a new knowledge transfer journal designed to enhance practitioners’ access to cutting-edge academic research and rigorously reviewed studies with practical relevance. CCR aims to bridge the gap between research and professional practice in corporate communication, strategic communication, and corporate affairs.

CCR is a not-for-profit initiative, launched and funded by the Academic Society for Management and Communication, in collaboration with EUPRERA, EACD, and IPR. The theme of bridging research and practice is also central to this year’s 26th EUPRERA Annual Congress, taking place in Lund, Sweden, from 24–27 September, under the title: “At the Intersection between Academia and Practice in Public Relations and Strategic Communication”.

The first issue of CCR is now published and freely available to all. Read the full issue here.

At this webinar, you’ll hear from the editors, contributors, and partners of CCR, as well as from the organisers of the EUPRERA Congress, on how academic research can support and inspire communication practice.

Speakers

Jesper Falkheimer, Lund University, Sweden

Jesper Falkheimer is Professor of Strategic Communication at Lund University, Sweden, and President of EUPRERA. He has held several senior leadership roles, including Executive Director for Research at Lund University and Rector of Campus Helsingborg. He is Editor-in-Chief of the Journal of Communication Management and an Editorial Board Member of Corporate Communication Review. Jesper has published over 150 works on communication management, crisis communication, and disinformation. He also works as a senior advisor at Gullers Group and co-founded two communication-focused startups.

Yan Jin, University of Georgia, USA

Yan Jin is the C. Richard Yarbrough Professor in Crisis Communication Leadership and Professor of Public Relations at the Grady College of Journalism and Mass Communication, University of Georgia (UGA). She is Director of both the Crisis Communication Think Tank (CCTT) and the Crisis, Risk, and Disaster Communication (CRDC) graduate certificate programme at UGA. In addition, she is a member of the Board of Directors of the International Public Relations Research Conference (IPRRC). Professor Jin is also a contributing author to the inaugural issue of the Corporate Communication Review.

Laurent Turpault, AccorInvest, France

Laurent Turpault is leads communications and public affairs at Essendi, a leading player in hotel investment and operations across Europe. He began his career in marketing at Crédit Agricole, where he quickly recognised the vital role of brand image in fostering long-term consumer relationships. Laurent went on to spend a decade at Heineken France, where he developed the company’s digital strategy and launched an innovative programme to elevate the image of the beer category. He also designed the CSR and communications roadmap, positioning Heineken as a thought leader in the industry. He later served as External Affairs Director for Southern Europe at Bacardi-Martini, followed by his role as Director of Public Affairs, Sustainability, and Communications for France at The Coca-Cola Company. In these positions, he integrated communications into core strategic planning, supported Coca-Cola’s evolution into a total beverage company, and played a key role in major events and public affairs initiatives. In 2021, Laurent earned an Executive MBA from HEC Paris, with a focus on digital transformation. He is also an Editorial Board Member at Corporate Communication Review.

Michelle Wloka, Leipzig University, Germany

Michelle Wloka is the Managing Editor of Corporate Communication Review and a Research Fellow at Leipzig University, Germany. Her research explores emerging trends in corporate communication, with a particular focus on how developments in related fields, such as management, media, and technology, shape the discipline.

Ansgar Zerfass, Leipzig University, Germany

Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany. He serves the academic community as Consulting Editor of the International Journal of Strategic Communication (USA), a member of the Editorial Board of Corporate Communication Review, and has been the lead researcher of the European Communication Monitor (ECM) since 2007. A former President of EUPRERA, he has published 44 books and nearly 450 articles and studies in multiple languages on corporate communication, communication management, and public relations.

Moderator: Sabine Einwiller, University of Vienna, Austria

Sabine Einwiller is Professor of Public Relations Research and Head of the Department of Communication at the University of Vienna, Austria, where she leads the Corporate Communication Research Group. Sabine is on the editorial board of Corporate Communication Review and on the board of the Academic Society for Management and Communication. She is currently President Elect of EUPRERA. Her research focuses on employee communication, the management of controversial issues, consumer complaining and crisis communication.

Duration

1 hour

30 April 2025
#EUPRERAtalks – Responsibility in Strategic Communication: Truth or Trap?
Responsibility in Strategic Communication: Truth or Trap?

Date and Time:
Tuesday, 13 May 2025
2:00 PM (CEST)

What to expect from the webinar

In this webinar, Petra Koudelková discusses with Ganga Dhanesh, Wim Elving, Denisa Hejlová, and Samira Rahimi Mavi, scholars with expertise in strategic communication and the multiple facets of responsibility. The webinar reflects on their research recently published in the new EUPRERA book, Responsibility in Strategic Communication: Truth or Trap?, the latest volume in the Advances in Public Relations and Communication Management (APCRM) series, published by Emerald.

The webinar thus provides a unique forum for discussing not only the insights related to contributions presented at the EUPRERA Congress held in Prague, 2023, but it also offers a view on how experts perceive current legal and political development in corporate social responsibility, diversity, equity, inclusion, sustainability, and ESG. Government authorities in the USA have started to change their discursive practices, and EU regulatory bodies are talking about a redefinition of plans for extensive ESG reporting. Based on their previous findings, the EUPRERA experts share their view on how this structural change will contribute to differentiating genuine commitment from mere promises of responsibility.

Speakers

 

Ganga Dhanesh, University of Maryland, USA

Ganga Dhanesh (PhD, National University of Singapore) is an Associate Professor of Public Relations in the Department of Communication at the University of Maryland. Her experience in the corporate sector has informed her extensive research on corporate social responsibility communication, internal communication, and strategic public relations across global contexts, published in multiple top journals. Dr. Dhanesh serves as Associate Editor for the Journal of Communication Management and is on the editorial board of Business Horizons, Journal of Public Relations Research, and Public Relations Review. A recipient of several research awards, Dhanesh consults for various national and multinational organizations.

Wim J.L. Elving, Hanze University of Applied Sciences, the Netherlands

Wim J.L. Elving is a Professor of Sustainable Communication at the Hanze University of Applied Sciences (HUAS), Groningen, the Netherlands. He is part of EnTranCe, Centre of Expertise: Energy of the HUAS, that focusses on the Energy Transition and the Sustainable Society. Elving’s current research is involved with communicative and behavioral interventions to create this sustainable future. Elving has contributed more than 250 articles, book chapters, books, editorials, blogs, etcetera. His research expertise is in sustainable communications, corporate communication, internal and change communication, CSR communication and branding. He was (2022) awarded the EUPRERA distinguished scholar award and is a member of the A.W. Page Society, and EUPRERA.

Denisa Hejlová, Charles University, Czech Republic

Denisa Hejlová is an Associate Professor at Charles University in Prague and a leading Czech expert in strategic communication, public relations, and political communication. She served as Head of the Department of Marketing Communication and Public Relations from 2011 to 2023 and currently directs the university’s Research Centre for Strategic Communication. A Fulbright Visiting Scholar at Columbia University in 2014, Dr. Hejlová also studied intercultural communication at Tokyo University of Foreign Studies. In 2020, she launched the first Czech MA programme in Strategic Communication. Her research spans government communication, propaganda, influencer ethics, and trust management. She is a member of EUPRERA and a contributor to the European Communication Monitor.

Samira Rahimi Mavi, University of Vienna, Austria

Samira Rahimi Mavi studied journalism at Allameh Tabataba’i University in Tehran and earned her PhD in communication from the University of Vienna, where she worked under the guidance of Prof. Sabine Einwiller. Her research explores corporate communication, with a focus on media coverage, consumer criticism, diversity and inclusion, and ethical communication strategies on controversial issues.

Moderator: Petra Koudelková, Charles University, Czech Republic

Dr Petra Koudelková is the Head of the Department of Marketing Communication and PR, Faculty of Social Sciences, Charles University in Prague. Her field of study is sustainable marketing, social marketing, and marketing of small and medium enterprises (SMEs). She is very interested in government communication. She leads the working group for implementing a sustainability program for the whole Faculty of Social Sciences. She is an expert in the communication of corporate social responsibility (CSR) activities and maps the phenomenon of greenwashing in rapidly changing market conditions.

Duration

1 hour

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