Management tools for corporate communications: Results of an empirical study, full report available for free
Management tools for corporate communications: Relevance, benefits and experiences. Results of an empirical study in communication departments.
Results of the latest study by the University of Leipzig team and Lautenbach Sass have been published these week and are available for free as PDF (44 pp.) here.
The team researched the relevance and use of management tools for analyzing, planning, implementing and evaluating communications in corporate communications departments. Thinking tools and procedures are a key asset used by top management and strategy consultants to address recurring challenges. However, only a minority of communications departments have systematically documented tools and most employees do not have the appropriate methodological competence. To see the authors’ conclusions and to join the discussion, read the full report.
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There’s a long tourist tradition in most of our countries of selling ‘sticks of rock’ (candy) from a holiday destination. Particularly a tradition in seaside resorts. Candy like this often has the name of the town or location written inside. And some people by their loyalty to a place, issue or idea are sometimes compared to a stick of rock. Cut them through and they will say Real Madrid, Aarhus, Save the Planet.
Theoretical Impact Award – “Value Creation through Thought Leadership. Theoretical fundamentals and empirical framework” by Luisa Bißwanger. Tutor: Ansgar Zerfass, University of Leipzig, Germany.
Practical Impact Award – “Towards a Lobbying Regulation – A comparative study on the efforts to implement a lobby register in the Republic of Ireland and the Federal Republic of Germany” by Lisa Grimmeiss. Tutor: Tom Clonan, Dublin Institute of Technology, Ireland.