New book: Big Ideas in Public Relations Research and Practice
edited by Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti
published by Emerald
Part of the APRCM series, this volume collects the best contributions from the EUPRERA 2018 congress held in Aarhus, Denmark. EUPRERA members can have this volume with a 70% discount.
Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries.
In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public relations within an organizational setting. In thinking about the ‘bigger picture’, the collection expands public relations research to include more theory-building, more cross-disciplinary research, and more innovation in practice.
The 12 unique contributions from scholars based in Germany, Denmark, The Netherlands, France, Romania, the UK, Finland, Portugal and the USA explore the challenges surrounding communication, management and big ideas. Some of the topics discussed include: corporate identity, millennial engagement, strategic communication in the internationalization of firms, public relations in the start-up community and, social capital.
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Strategic Research Professor at Newcastle University Business School and the Winspear Chair of Management at the Peter B. Gustavson School of Business, University of Victoria, Canada. Past editor of the Academy of Management Review, he is interested in profound organizational and institutional change. In 2010, he declared: “Organizational theorists pay too little attention to the critical role and function of corporate PR professionals in contemporary business organizations”. In Aarhus he will talk about communicative institutionalism.