We are happy to invite you to the EUPRERA XX annual congress, taking place on September 27-29 and organized by Aarhus University, in Denmark, on the theme

Challenging Public Relations Research and Practice

Why Big Ideas? Because we sometimes are too obsessed with details. What we need is more ‘big picture thinking’, more theorybuilding, more cross-disciplinarity, more innovation in practice – in short, new ideas that are bigger and better and that will make us look up.

The congress in a 1-minute video

Aarhus University is a top ten university among universities founded within the past 100 years. It counts more than 44,000 students and more than 11,000 employees.

From Thursday noon to Saturday noon, including keynote speeches, parallel sessions, evening gatherings.

Save € 50 registering before July 31! Extra discount for EUPRERA members. Registration on the congress website.

Authors are invited to submit 800-word abstracts by February 28, 2018, on one or more of the six sub-themes indicated in the Call for Papers.

Download the Call for Papers

Authors who have successfully submitted and presented papers at the congress can enter the selection for Emerald publications:

  • A special issue of the Journal of Communication Management.
  • A chapter of the EUPRERA Congress Book, part of the book series Advances in Public Relations and Communication Management.


PhD Seminar
The EUPRERA PhD seminar will take place on September 25-27, prior to the congress. The aim of the seminar is to provide an international setting where doctoral students within public relations and strategic communication can present their ongoing work, get feedback from experts and peers and establish a valuable network for the future.

Apply for the PhD Seminar

More info