Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Edited By Martina Topić
This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the influence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and the impact of leadership style on career opportunities for women. The book features case studies exploring leadership in PR around the world in an attempt to answer a central research question: is there a masculine habitus in the PR industry despite the rise of women in PR? The authors of each chapter conducted original research on women working in PR within their own country and provide original insights into the position of women in a feminised industry, as well as proposing new and original theoretical frameworks for future research.
Written for scholars, researchers and students of PR and communication, this book will also be of interest to those studying gender studies, leadership and organisational analysis, and sociology.
Martina Topić is a Reader at Leeds Beckett University, UK. She currently leads the EUPRERA research network on women in public relations and she is a research lead for the #WECAN project (Women Empowered through Coaching and Networking), funded by the European Social Fund and Department of Work and Pensions. Among others, Martina is the author of the book “Corporate Social Responsibility and Environmental Affairs in the British Press: An Ecofeminist Critique of Neoliberalism” (Routledge, 2021).