This new fundamental textbook by Jesper Falkheimer and Mats Heide offers a broad insight into the field of strategic communication. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations – where strategic communication actually happens.
This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions. More info