For the fourth annual edition of the Top 10 Research Insights of 2017, the Institute for PR did something different and added an 11th study: “we believe every single one of these research studies have some great learnings for the profession”.
This report is based on the studies’ rigor of methodology, findings, relevance to practice and accessibility. And this year we are happy to see the European Communication Monitor, conducted by EUPRERA and EACD and lead by Ansgar Zerfass, classified in the 5th place!

The fourth edition of this report encompasses research ranging from fake news to the growth of digital and the impact of automation and artificial intelligence. Each year the IPR Board will continue to present top research insights that uncover the science beneath the art of public relations™.

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