Edited by Sarah Bowman, Adrian Crookes, Øyvind Ihlen, Stefania Romenti.
Published by Emerald, part of the series Advances in Public Relations and Communication Management.
With the best contributions out of the 2017 EUPRERA congress in London.
Ebook also available.
Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.
Public relations is often seen as the discipline that amplifies creative ideas developed by other sectors, but this is changing. With the blurring of lines among creative industries, organisations are increasingly turning to PR to generate the ‘big ideas’ at the heart of effective communication.
This volume gathers 12 outstanding contributions from scholars based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway, Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
EUPRERA members will benefit of a 70% discount on this book – contact Virginia Villa (dpra@euprera.org) for instructions.

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