A collection of contributions from our members on education, analysing the theme from several points of view: Strategic Competencies | Career planning | Communication Skills | Business Knowledge | Requirements of Communication Professionals | Key deficiencies, future needs, and life-long learning needs | Western European perspectives | Erasmus Intensive Programme | Master in European Public Relations | MBA Programmes | BA Curricula | Preparedness | proceso Bolonia. Take your time and pick some of the readings.

∼ We invite EUPRERA members to complete this collection of literature contacting dpra@epurera.org

From projects led by our members

ECOPSI (European Communication Professionals Skills and Innovation) aims to map and understand the actions and activities of communicators to build knowledge and understanding of what practitioners do, but also what skills and knowledge they need to develop to have a shared meaning and understanding of the practice. Interesting highlights from ECOPSI:

  • Tench, R., Zerfass, A., Verhoeven, P., Verčič, D., Moreno, A., & Okay, A. (2013). Competencies and Role Requirements of Communication Professionals in Europe. Insights from quantitative and qualitative studies. Read
  • Tench, R., Zerfass, A., Verhoeven, P., Moreno, A., & Verčič, D. (2012). ECOPSI Benchmarking Preliminary Report. Report for the Europe Communication Skills and Innovation Program. Read
  • Moreno, R. T. A. (2012). Mapping communication management competencies for European practitioners: ECOPSI an EU study. JCOM, 0092. Read

A new benchmark is in progress, based on the ECM 2020 survey: the Practitioners Competences Benchmark, to be launched later in June here.


MARPE (Master in European Public Relations) is a pan-European network of academics and professionals aiming to expand students’ understanding of public relations and its practice in the EU and global contexts. More info

Scientific papers by EUPRERA’s authors
  1. Cotton, A. M., & Van Betsbrugge, E. (2016). Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders’, The Management Game of Communication (Advances in Public Relations and Communication Management, Volume 1). Read
  2. Cotton, A. M., & Spoelders, M. Educational discourse and digital media. Case study: Erasmus Intensive Programme: Government Affairs and Lobbying in a European Perspective. Read
  3. Watson, T. (Ed.). (2015). Western European perspectives on the development of public relations: Other voices. Springer. Read
  4. Moreno, Á., Tench, R., & Okay, A. (2017). Re-fuelling the talent tank. A qualitative study of key deficiencies, future needs, and life-long learning needs of communication management professionals in Europe. Communication & Society, 30(3). Read (NOA)
  5. Tench, R., Verhoeven, P., & Hasina, J. (2015). Turn around when possible: Mapping European communication competences. Studies in Media and Communication, 3(2). Read
  6. Tench, R., Laville, L., & Kiesenbauer, J. (2016). Exploring the magic of mentoring; Career planning for the public relations profession. The Management Game of Communication, 205-223. Read (NOA)
  7. Tench, R., & Topić, M. (2018). Strategic Competencies. The International Encyclopedia of Strategic Communication, 1-14. Read
  8. Tench, R., Verčič, D., Zerfass, A., Moreno, Á., & Verhoeven, P. (2017). Commandment 7. In Communication Excellence (pp. 135-152). Palgrave Macmillan, Cham. Read (NOA)
  9. Sievert, H., Rademacher, L., & Weber, A. (2016). Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context. The management game of communication, 3-22. Read (NOA)
  10. Gonçalves, G., de Carvalho Spínola, S., & Padamo, C. (2013). Analysing public relations education through international standards: The Portuguese case. Public Relations Review, 39(5), 612-614. Read (should you need to contact the authors, please note Susana de Carvalho Spínola’s new affilliation: Universidad de Lisboa, sspinola@iscsp.ulisboa.pt)
  11. Moreno, Á., Carrasco, Á., & Saperas, E. (2014). Los efectos del proceso Bolonia en el currículum de Relaciones Públicas. Análisis del estado de la cuestión. Sphera Publica, 163-184. Read
  12. Spiller, R., Weinacht, S., & Köhler, A. (2016). Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe’, The Management Game of Communication (Advances in Public Relations and Communication Management, Volume 1). Read (NOA)
  13. Crookes, A. (2017). Educating society’s future PR practitioners: An exploration of ‘Preparedness’ as a qualitative indicator of higher education performance How Strategic Communication Shapes Value and Innovation in Society (pp. 1-21). Read (NOA)
  14. Jugo, D., Ciboci, L., & Alavanja, M. (2017). Trends in education of communication professionals: The perspective of educators and employers in Croatia. Public Relations Review, 43(5), 998-1006. Read