The MARPE team invites submissions for its conference taking place next year in Lisbon on May 31 and June 1 on the theme Developing a European perspective on Public, Organisational and Civic Diplomacy. Structured abstracts with up to 250 words can be submitted until December 15, 2020 (new extended deadline).
In the context of the Covid-19 pandemic, the MARPE Network announced a possible reconfiguration of the project in order to deliver a similar level of quality, but adapted to new realities. Here are two updates we are happy to share with you:
1. The next Intensive Study Programme
The first MARPE’s Intensive Study Programme (ISP) took place in 2019 and it was an incredible experience! We were looking forward to the 2020 edition, but it became obvious that dates had to be changed.
Therefore, we are happy to announce that the second ISP will take place in 2021, February 15 to 27. The first part of the ISP will be in Brussels, and the second part in Ghent, Belgium. Furthermore, the ISP participants will be able to attend the 5th MARPE Diplo Talk, which will take place in Brussels during the ISP.
If you are a student of one of the five universities that implement the MARPE Diplo project and you are interested in attending the 2021 ISP, subscribe to the MARPE newsletter in order to receive information about enrollment in the ISP when the application process will open!
2. The Global Alliance webinar on Corporate Diplomacy
During the reconfiguration process, the MARPE team contributed, as a EUPRERA project, to the Global Alliance Education & Training Month #GAETM with webinar Exploring the meaning of the term “corporate” diplomacy in a European perspective. If you missed it, have a look!
Take care, stay safe!
The MARPE Diplo Team
Anne-Marie Cotton, Anca Anton, Hélène Boulanger, Pepe Martinez, Susana de Carvalho
After a very fruitful 2019, our plans for 2020 were ambitious and we started the year in full force! First of all, with the first MARPE Diplo Talk of the year, in Bucharest, and the third in our series.
While other activities are underway including advanced preparations for the 2021 MARPE Diplo conference, the COVID-19 pandemic caused a reconfiguration regarding our activities.
For the moment we can announce that:
- the MARPE Diplo Talk in Lisbon scheduled for May 2020 is postponed until it is possible to safely organize it in a format as similar as possible to the one we planned
- the 2020 Intensive Study Programme in Ghent scheduled for November 2020 is in stand-by until further guidance from the Erasmus+ agency and we estimate that we will be able to communicate a decision by June-July to the students interested in attending.
Follow the developments:
A collection of contributions from our members on education, analysing the theme from several points of view: Strategic Competencies | Career planning | Communication Skills | Business Knowledge | Requirements of Communication Professionals | Key deficiencies, future needs, and life-long learning needs | Western European perspectives | Erasmus Intensive Programme | Master in European Public Relations | MBA Programmes | BA Curricula | Preparedness | proceso Bolonia. Take your time and pick some of the readings.
∼ We invite EUPRERA members to complete this collection of literature contacting email@example.com ∼
From projects led by our members
ECOPSI (European Communication Professionals Skills and Innovation) aims to map and understand the actions and activities of communicators to build knowledge and understanding of what practitioners do, but also what skills and knowledge they need to develop to have a shared meaning and understanding of the practice. Interesting highlights from ECOPSI:
- Tench, R., Zerfass, A., Verhoeven, P., Verčič, D., Moreno, A., & Okay, A. (2013). Competencies and Role Requirements of Communication Professionals in Europe. Insights from quantitative and qualitative studies. Read
- Tench, R., Zerfass, A., Verhoeven, P., Moreno, A., & Verčič, D. (2012). ECOPSI Benchmarking Preliminary Report. Report for the Europe Communication Skills and Innovation Program. Read
- Moreno, R. T. A. (2012). Mapping communication management competencies for European practitioners: ECOPSI an EU study. JCOM, 0092. Read
A new benchmark is in progress, based on the ECM 2020 survey: the Practitioners Competences Benchmark, to be launched later in June here.
MARPE (Master in European Public Relations) is a pan-European network of academics and professionals aiming to expand students’ understanding of public relations and its practice in the EU and global contexts. More info
Scientific papers by EUPRERA’s authors
- Cotton, A. M., & Van Betsbrugge, E. (2016). Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders’, The Management Game of Communication (Advances in Public Relations and Communication Management, Volume 1). Read
- Cotton, A. M., & Spoelders, M. Educational discourse and digital media. Case study: Erasmus Intensive Programme: Government Affairs and Lobbying in a European Perspective. Read
- Watson, T. (Ed.). (2015). Western European perspectives on the development of public relations: Other voices. Springer. Read
- Moreno, Á., Tench, R., & Okay, A. (2017). Re-fuelling the talent tank. A qualitative study of key deficiencies, future needs, and life-long learning needs of communication management professionals in Europe. Communication & Society, 30(3). Read (NOA)
- Tench, R., Verhoeven, P., & Hasina, J. (2015). Turn around when possible: Mapping European communication competences. Studies in Media and Communication, 3(2). Read
- Tench, R., Laville, L., & Kiesenbauer, J. (2016). Exploring the magic of mentoring; Career planning for the public relations profession. The Management Game of Communication, 205-223. Read (NOA)
- Tench, R., & Topić, M. (2018). Strategic Competencies. The International Encyclopedia of Strategic Communication, 1-14. Read
- Tench, R., Verčič, D., Zerfass, A., Moreno, Á., & Verhoeven, P. (2017). Commandment 7. In Communication Excellence (pp. 135-152). Palgrave Macmillan, Cham. Read (NOA)
- Sievert, H., Rademacher, L., & Weber, A. (2016). Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context. The management game of communication, 3-22. Read (NOA)
- Gonçalves, G., de Carvalho Spínola, S., & Padamo, C. (2013). Analysing public relations education through international standards: The Portuguese case. Public Relations Review, 39(5), 612-614. Read (should you need to contact the authors, please note Susana de Carvalho Spínola’s new affilliation: Universidad de Lisboa, firstname.lastname@example.org)
- Moreno, Á., Carrasco, Á., & Saperas, E. (2014). Los efectos del proceso Bolonia en el currículum de Relaciones Públicas. Análisis del estado de la cuestión. Sphera Publica, 163-184. Read
- Spiller, R., Weinacht, S., & Köhler, A. (2016). Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe’, The Management Game of Communication (Advances in Public Relations and Communication Management, Volume 1). Read (NOA)
- Crookes, A. (2017). Educating society’s future PR practitioners: An exploration of ‘Preparedness’ as a qualitative indicator of higher education performance How Strategic Communication Shapes Value and Innovation in Society (pp. 1-21). Read (NOA)
- Jugo, D., Ciboci, L., & Alavanja, M. (2017). Trends in education of communication professionals: The perspective of educators and employers in Croatia. Public Relations Review, 43(5), 998-1006. Read
Following a fruitful year ended with the launch of the MARPE Diplo Intensive Study Programme attended by 42 students from 12 countries, the MARPE Network is already working hard on the 2020 schedule. Get ready for:
- February – MARPE Diplo Talk in Bucharest, Romania, on the topic of Civic Diplomacy
- May – MARPE Diplo Talk in Lisbon, Portugal, on the convergence of Public and Corporate Diplomacy
- June – CfP for the MARPE Diplo 2021 conference in Lisbon
- June-September – recruitment for the 2020 ISP – if you are a student of one of the 5 Strategic Partners and you are interested in participating, contact your local representative
- October – MARPE Diplo presentation at the EUPRERA Congress in Pamplona, Spain
- October-November – MARPE Diplo 2020 ISP
MARPE Diplo is an Erasmus+ project implemented by the MARPE Network and launched within the EUPRERA framework by Anne-Marie Cotton.
The Berlin Global Voluntary Internship Project (2018-20) aims to enable students to engage in cultural diplomacy and in doing so, to further promote cultural diplomacy and multiculturalism worldwide.
The Berlin Global invites applications, by December 31, 2018, from individuals who are coming from different fields, including Communication and Public Relations. The internship is open to currently enrolled students who need this experience as a compulsory component of their academic studies or participants of the ERASMUS program. More info
The MARPE Network* is launching the 3 years’ project MARPE Diplo funded by Erasmus+ (September 2018 – August 2021) and endorsed by 11 strategic partners**. The project aims to explore Public, Corporate and Civic Diplomacy, an emerging discipline in the fields of international relations and communication sciences, political sciences and strategic studies, to research and to develop its wider applications in the context of business and civil society communication.
The objective is to develop a proper European perspective drawing on public sphere (Habermas) and network society influences (Castells) as there is an increasing need for showing more transparency and sensitivity over operations, processes and overall governance.
The EUPRERA project leader, Anne-Marie Cotton, will highlight how EUPRERA members can contribute to this new epistemic community during the EUPRERA Hour at our upcoming congress in Aarhus. More details on the MARPE Network platforms soon! Go to MARPE website
* The MARPE Network is composed of Université Lorraine, project leader; Artevelde University College, ISP-co-ordination; Universidade Lisboa ISCSP, Scientific co-ordination; Universidad Cardenal Herrera CEU, Communication & Dissemination; University Bucharest, Quality control & Evaluation.
** The 11 strategic partners include:
- 5 Professional PR associations: Associação Portuguesa de Comunicação de Empresa – APCE (PT), Corporate Excellence – Center for Reputation Leadership (SP), Chartered Institute of Public Relations – CIPR (UK), C² Square (B) and Asociatia Romana de Relatii Publice – ARRP (RO);
- 3 Knowledge organisations:
EUPRERA; GovLab, The Governance Laboratory @NYU and Protagoras (B) a Think Tank for researchers and practitioners in Political and Institutional communication;
- 2 independent researchers and one expert:
Roger Hayes: LKY School of Public Policy, NUS, Singapore; Bruno Asdourian: University of Fribourg and Pierluigi Puglia: Head of Press and Public Affairs – Spokesperson for the UK in Italy, British Embassy in Rome.