Comparative Communication Research.
A Study of the Conceptual, Methodological, and Social Challenges of International Collaborative Studies in Communication Science
by Sophia Charlotte Volk, University of Zürich
The book is the author’s Ph.D. dissertation from the University of Lepzig, supervised by Prof. Ansgar Zerfass. Comparative research has gained enormous popularity in strategic communication and PR research in the last two decades and is increasingly conducted in international research teams. Collaboration with scholars from different countries brings many advantages, but it is also prone to conflict. This book presents the first systematic reflection on the conceptual, methodological, and social challenges of international collaborative and comparative studies.