Into the metaverse: state of art and research agenda
June 3, hrs 15.00-16.00 CEST
Grazia Murtarelli and Jooyoung Kim will address the latest researches about the Metaverse. Grazia Murtarelli, assistant professor at IULM University in Italy, leads the EUPRERA network “Digital transformation and PR”. Jooyoung Kim is a professor of advertising at the University of Georgia in the United States. Professor Kim’s research seeks to advance the scientific knowledge of how advertising interacts with branding, as well as the development of constructs and methods related to such interactions. As the Editor-in-Chief of the Journal of Interactive Advertising, his current research extends to understanding how brands can interact with their customers in the metaverse.
This webinar is linked to the EUPRERA network Digital Transformation and PR