Women in PR History

Date and Time:
Monday, February 19, 2024, 4 pm @ US Central Time Zone
Monday, February 19, 2024, 11 pm @ Central European Time
Tuesday, February 20, 9 am @ Australian Eastern Standard Time
What to expect from the webinar

This webinar will be on telling “her-story” in the field of public relations.
There has been only scarce reference to how women have shaped the area of communication and public relations even though historically their role can be traced back into centuries.
Either through nature or nurture women excelled at a national and international level leaving a mark, laying the foundations and of course contributing/leading developments.
Dr Topics, Dr Fitch and Dr Theofilou will try to change the discourse by presenting different cases of women in PR history from around the world and in various industries.



Dr Martina Topic, University of Alabama, US
Dr Martina Topić is an associate professor in PR leadership at the University of Alabama, College of Communication and Information Sciences, Department of Advertising and PR, USA. She is editor-in-chief of Corporate Communications and Northern Lights journals and editor-in-chief of the book series ‘Women, Economics and Labour Relations’. She is an author of Workplace Culture in Mass Communication Industries (Routledge, 2023) and CSR and Environmental Affairs in the British Press (Routledge, 2021). She is a member of the American Sociological Association, British Sociological Association, and EUPRERA.

Dr Kate Finch, Monash University, AUS
Dr Kate Fitch is a Senior Lecturer in the School of Media, Film and Journalism at Monash University, Australia. Her research foregrounds critical and sociocultural understandings of public relations, drawing on historical, feminist and social justice perspectives. Her first monograph, Professionalizing Public Relations: History, Gender and Education (Fitch, 2016) remains the only book-length, historical investigation of the industry in Australia. Her second book, Popular Culture and Social Change: The Hidden Work of Public Relations (Fitch & Motion, 2021) offers a critical account of the broader societal impact of public relations. Dr Fitch is the co- editor for Public Relations Inquiry.

Dr  Tasos Theofilou, Bournemouth University, UK
is Principal Academic in Public Relations at the Faculty of Media and Communication, at Bournemouth University (BU), UK. He is Chair of the International History of Public Relations Conference (IHPRC), guest editor of multiple special issues focusing on the history of public relations (namely with CCIJ, PR Review, JPRR ) and editor of book entitled “Women in PR History”, published by Routledge 2020. Tasos has held various managerial positions within academia such as leadership of academic programmes and Head of Corporate & Marketing Communications (academic) Department at Bournemouth University. He is an External Examiner for the Charted Institute of Public Relations and member of EUPRERA.


1 hour