FuturePR international student competition

FuturePR, 2nd edition, 2025, the EUPRERA international student competition organised with ICCO

EUPRERA is proud to announce the launch of the second edition of the FuturePR International Student Competition, organised in collaboration with ICCO!

AIM

The competition aims to bring together students from diverse national and cultural backgrounds, encouraging them to collaborate on addressing critical issues related to the role public relations and communication play in a world of misinformation and polarisation.

FOCUS

The competition focuses on issues related to the Media Education and Information Pledge, challenging students to create PR strategies that promote a sustainable, peaceful, and equitable future. In 2025, the competition will focus on prebunking as a communication strategy.

PARTICIPANTS

Public relations and communication students enrolled in Higher Education Institutions:

• that are EUPRERA institutional members or
• where EUPRERA individual members teach or
• where practitioners affiliated with an ICCO member teach.

Students should be at least in their 2nd year of bachelor’s studies. Their study programme should be situated within a broad communication sciences or communication-adjacent field.

NUMBER OF PARTICIPANTS

– EUPRERA: individual members – up to 5 students, institutional members – up to 10 students. If two members from the same faculty/school nominate students, only the first set of students will enter the competition (or a list agreed on by both academics)

– ICCO: practitioners affiliated with ICCO associations that also teach in HEIs – up to 5 students (if two members from the same faculty/school nominate students, only the first set of students will enter the competition (or a list agreed on by both practitioners)

COMPETITION

The (online) competition unfolds in two stages: first, nominated students complete an individual assignment and attend expert masterclasses based on a common brief. The top participants are then grouped into international teams, each guided by a mentor, to develop and present a final project before a jury in the closing event.

CALENDAR 2025

Oct 14 – Launch of the competition
Oct 14 – Nov 2 – EUPRERA and ICCO members carry out internal selections and decide on who to nominate
Nov 3 – Deadline to nominate students (please contact the PR Education Network education@euprera.org to receive the student nomination form, stating your affiliation and membership), then return the document by this deadline filled with the necessary nomination information. 
Nov 3-4 – Organisers communicate to students the programme for the next section of the competition, the final brief, the intermediary assignment, and the masterclasses: days, hours, links, topics, lecturers
Nov 5-7 – Presentation of the competition brief and delivery of two masterclasses (1/day) based on the topic of the brief
Nov 9 – Deadline for students to submit an individual assignment (analysis in video format related to a dimension relevant to the brief – e.g.: A case study on prebunking as PR and comms actions in the student’s home country – the exact topic will be communicated in due time to nominated students)
Nov 10-14 – Evaluation of individual student assignments by the EUPRERA PR Education Network jury and selection of the 30 individual finalists (Nov 15 – announcement of the results)
Nov 17 – Team formation (10 teams x 3 members from different countries) and mentor assignment by organisers, Q&A session about the brief
Nov 17-24 – Students work on the final brief and check in with mentors
Nov 25 – Deadline for submission of presentation & support materials as required by brief (EOD)
Nov 27 – Delivery of the presentations by the final 10 teams, deliberation by jury, award ceremony (online)

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