EUPRERA has always, and especially in its first decade of consolidation, given a great importance to the teaching aspects of PR which seems to have remain in the background in the most recent years due to the need to advance a more systematic and theoretical focused research policies.

This group will try to boost the joint reflection of EUPRERA members in all the aspects that might be seen as dealing with educational problems and outcomes in public relations with an special focus on innovative and best educational practices. Its main aim is to share innovative and best educational practices and facilitate effective integration of scientific and educational goals to improve competences for the practice.

This will happen through a stronger and innovative PR/SC education; best practices and education on competences for practice; stronger theoretical frameworks both in communication sciences and applied communications; the improvement of public recognition of the disciplinary / professional field of PR.

How to join

EUPRERA members are encouraged to join the network and support the activities listed below. For more information and to join the team, please contact the network leader Mafalda Eiro-Gomes (

EUPRERA Education Spring Congress (EESC)

Theme: Innovation in PR/SC teaching during Covid-19 pandemic
Addressed to: academic and lecturers in the field of PR/SC
Mode: exclusively online, 2 half-days
Dates and deadlines: t.b.d.
Dissemination: the best contributions and new teaching resources based on the participants’ experiences will be selected to be published through a special section of EUPRERA’s website. Opportunities for publications through a book will be examined.

EUPRERA Award on Innovation and Best Practices in PR/SC Education

The education projects presented at the EUPRERA Education Spring Congress (EESC), previous acceptance by the Scientific Committee, will compete for the Award. The winning project will be the paper with the highest rankings in a two-stage, blind peer-review process performed.

Both educators and their institutions will be awarded. The winner not only promotes his/her teaching institution, but his/her work celebrates the excellence and innovation in PR teaching.

When: March 10-11, 2022 (2 half-days) on the occasion of the EESC
Abstract and full project deadlines: t.b.d.


Its basic aim is to offer a consistent theoretical perspective on the fundamental areas of Communication and PR teaching in a way that directly enlightens crucial scientific fields dilemma and social problems through approximately 8 online meetings a year (1 hour and a half each).

To this end, PREDULABB investigates and develops forefront issues in Communication Theory (mass, organizational, group and interpersonal) argumentation theory, Communication ethics, PR theories and techniques…. Across all these areas, a focus on all the issues that are both in the fringes of different scientific fields as well as those that have a great impact in the professional outcomes of the students will be prioritised.

The perspective presiding the LAB is to improve the teaching competences of the scholars, to promote investigation-action projects, and to highlight a European agenda for the main themes and subjects to be covered in the Communication/PR undergraduate degrees. Innovation and sustainability are two of the main axes where to inscribe all the work developed by this group.

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