Category: News from EUPRERA
Home / News from EUPRERA /
6 October 2022
New book on Women and Public Relations

Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Edited by Martina Topić, Leeds Beckett University                                                                                                                                                Series: Routledge New Directions in PR & Communication Research

This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles and preferences. It looks at how women lead, the influence of the socialization process on leadership styles, the difference between feminine and masculine leadership st yles, and the impact of leadership style on career opportunities for women.

More information
4 October 2022
#EUPRERApeople – Interview with Nilüfer Turksöy
Welcome back to

Interview with Nilüfer Turksöy ,
Associate Professor at Department of
Public Relations and Advertising
Eastern Mediterranean University, Cyprus

One of your most recent publications is called “The Future of Public Relations, Advertising and Journalism: How Artificial Intelligence May Transform the Communication Profession and Why Society Should Care?”. Can you summarize its main findings? How is AI going to integrate into the daily tasks of PR professionals?

In recent years, we have seen that evolving technology became one of the most prominent drivers of flexibility, change, innovation, and creativity. For public relations professionals, three key themes capture an important element of how Artificial Intelligence applications may transform the PR profession.Firstly, public relations professionals would benefit from AI-enabled systems for tasks that help them predict media trends and monitor social media. Artificial Intelligence has a self-learning capability and offers a tool that could respond autonomously to posts, queries, tweets, and other messages texted on social media.With the help of AI-powered machines, PR practitioners could receive instant alerts about an online crisis, negative word of mouth, and inaccurate or fake stories. Given negative messages spread enormously in the digital environment, these AI tools would allow public relations practitioners to respond quickly and effectively with relevant messages.Secondly, Artificial Intelligence would increasingly assist public relations practitioners, especially on some tedious, repetitive, mundane, and administration-based tasks that have less value. For example, practitioners would use Artificial Intelligence tools to schedule meetings, scan massive amounts of data, create media lists, develop coverage reports, set due dates, structure meeting notes, organize and update media lists, convert audio into text, or simply assist with repetitive day-to-day tasks.

In this way, more of the day could be spent on added-value activities or simply on doing the more strategic elements of the job like advising clients, relationship building, generating ideas, and creative writing that would touch people on an emotional level and get the media’s attention to tell that story for the targeted public.Finally, applying AI in the public relations industry would mean faster and optimized results. AI would allow PR professionals to process statistics and any kind of data much faster and would help them to make creative decisions based on data, facts, and trends, rather than relying on gut feelings. For instance, data-driven public relations campaigns could make use of AI to create new experiences that may increase brand affinity. Using these tools would mean faster, optimized results that will in turn allow PR practitioners to meet their goals faster than ever.

You are saying that it appears that the future of the communication profession would be a blend of both Artificial Intelligence technologies and human insight. In your opinion, how must PR professionals prepare for this giant leap in the profession? Which are the personal skills to be developed now?

Public relations professionals are becoming aware that Artificial Intelligence would bring a competitive advantage and would allow companies to produce services better and cheaper. To be able to offer informed, useful, and practical advice to customers, public relations practitioners must develop an adequate understanding of Artificial Intelligence. Firstly, they must familiarise themselves and learn to read statistical information. Then they should learn how to interpret the statistics to create good relations with customers and good PR campaigns. Knowing how to read statistics is one thing, but how to apply what you have read to create successful PR campaigns is another. Secondly, PR professionals need to know how to use AI tools that help them tap into their target audience’s hearts and minds. To be able to use these tools efficiently, PR professionals must take literacy classes in using AI-enabled software. For instance, Brandwatch and Talkwalker are instrumental in gathering and analysing big data. Real-time big data will offer PR practitioners the information they need to provide the current content that consumers want to see. And finally, having good research skills is extremely helpful in this industry. We already use AI-powered tools like Google Analytics and Cision to make our work more efficient and effective. Staying up to date with the latest developments is instrumental to remaining one step ahead.

It appears that the communication profession would be a blend of both AI technologies and human insight. This means that, on the one hand, AI tools would help PR professionals to assist in improving content marketing efforts, audience personalization, and in calculating audience response. On the other hand, the public relations profession requires social relations, political contacts, and feelings. Activities such as providing expert advice, generating reports and presentations, event planning, project management, and creative work are essential to public relations, and they require judgement, human intuition, reasoning, emotional intelligence, and empathy. These types of crucial skills are still hard to automate with currently available Artificial Intelligence technologies.

About society as a whole, what will be the main consequences of communication more and more supported by AI?

We hear a lot about big data, data capitalism, surveillance capitalism, and control society. Our online interactions and communications are constantly being monitored and collected by mega-corporations. For instance, only by observing our social media consumption, technology giants may distort the political opinions we form. AI-powered tools may analyse consumers’ data via large-scale deep learning algorithms and may use this data unethically by converting it into companies’ profit. In 2018, the Cambridge Analytica data scandal, where millions of Facebook accounts were used for political purposes, show us how news may affect the market’s complex structure. Without asking for users’ permission, AI tools could monitor our online browsing activities and could gather unlimited information about our purchasing behaviour; they could manipulate users’ views of the world; they could impact our ethics, our politics, and voting behaviour. This means that those who use algorithmic machine tools may play not only with our purchasing decisions, but also with our enjoyments, desires, and fantasies.

At no time in history, have markets become so concentrated in the hands of a few digital companies. Today, Google together with Apple, Microsoft, Amazon, and Facebook are the top five biggest corporations that use advanced AI technologies in the world.  They rely on their economic muscles and powerful position in society. They have a common growing effect on people’s daily life; they also have a growing political influence. This raises ethical concerns about how communication professionals working for big companies shape the world via AI-powered systems, and for which purposes they use AI. Take Instagram as an example; it uses AI to show us the content it thinks we want to see the most. The AI looks at what kind of posts we have commented on or liked and who we follow and what we liked. It then uses this data to find the content that we are most likely to enjoy, keeping us in the app longer. Our mindset when it comes to social media is quite weak. If AI is programmed to maximize advertising clicks, then it can create all sorts of crises.  We, as PR practitioners, need to lead not follow AI.

AI technologies are programmed to make intelligent machines capable of solving problems better than people could. They are smart and they are getting dangerous, as they could outsmart humanity. This means that AI would be the future for all humankind. AI could mimic human intelligence and make use of big data shared by humans online. Even the late Stephen Hawking’s concern is alarming. Hawking highlighted: “Whereas the short-term impact of AI depends on who controls it, the long-term impact depends on whether it can be controlled at all”.

Suggested article by Nilüfer Türksoy

Türksoy, N. (2022). “The future of public relations, advertising and journalism: How artificial intelligence may transform the communication profession and why society should care?”. Turkish Review of Communication Studies, 40: 394-410.

Stay tuned
In the coming weeks we’ll issue new chapters of #EUPRERApeople! Be sure to receive them in your mailbox:

29 September 2022
Awards for best research papers: EUPRERA and Emerald honor academics and practitioners from Europe

We are just back from the EUPRERA XXIII Annual Congress, organised by two member universities and hosted in their stunning campus: University of Vienna and WU Vienna University of Economics and Business.

The congress was a success both in participation with nearly 200 attendants and in scientific contribution, with works on the theme “Public Relations in Risk Society”, grasping the legacy and challenges of the unprecedented times we are facing.

On the occasion of our annual congress, EUPRERA and Emerald Group Publishing awarded for best research papers in public relations.

 

EUPRERA Best Paper Awards

EUPRERA Best Paper Awards were given to the authors of three papers with the highest rankings in a two-stage, blind peer-review process performed by a scientific committee of renowned international scholars, headed by Chiara Valentini. The three winning papers:

“Navigating Moral Minefields in a VUCA-World: The Contribution of Moral Foundations Theory to Research on Issues Management, Risk and Crisis Communication” by Timo Lenk

This paper offers an excellent and original discussion of key factors affecting today risky and complex societies and how public relations professionals and organizations can navigate the VUCA-world. It does an excellent work in compiling and discussing important questions related to issues, risks, crises, public fragmentation, and complexity, and is highly centered on the conference annual theme.  The paper is clearly and well written and provides provocative points of discussion for a deeper understanding of the conditions for targeted risk and crisis communication. It suggests original reflections on how moral foundation theory could inform research on issue, risk, and crisis management.

“Polarized Stakeholders and Crisis Communication” by Michael Etter

This is an overall well-written and well-thought conceptual paper shedding light on an important matter, such as stakeholder activism and polarization. The author has conducted an excellent multidisciplinary review of most recent research on a topical area to derive important conceptual and theoretical insights applicable to public relations problems. Moreover, the paper proposes a theoretical model explaining how stakeholders’ judgment disagreements become triggered as organizations engage in controversial actions with both normative and professional values. The model is set to advance our understanding of stakeholder behaviors that impact organizational legitimacy, reputation, and status, and has a great potential to set future directions for public relations research in crisis communication and stakeholder communication.

“Prospects and Risks of Digitalization in Public Relations Research: Mapping Recurrent Narratives of a Debate in Fragmentation (2010-2021) ” by Jannik Kretschmer and Peter Winkler

This is a highly stimulating and thoughtful paper, that tries to make sense of contemporary debates on digitalization in public relations research. It is clearly written and presents an updated review of how digitalization has been addressed in public relations literature, highlighting unsolved issues, and knowledge gaps.  Overall, the paper suggests an innovative integrative perspective on digitalization that can be of great “use” to researchers interested in understanding opportunities and risks of digitalization for societies.

 

Emerald Awards

Emerald Group Publishing, publisher of Journal of Communication Management, delivered the yearly Emerald Professional Impact Award for the best research-based paper that is not only academically sound, but which makes an important and useful contribution to the practice of communication management. The paper addresses issues of current concern to managers and also successfully discusses the research’s implications to managers and for practice. The winning paper is:

“Knowing Thy Enemy and Fighting the Good Fight: A Framework for Organizational Preparation for and Response to AI-driven Disinformation Campaigns” by Elise Maria Karinshak and Yan Jin

This is an excellent theory-driven paper with potential impact on practice in a field in need of more strategic communication research. Disinformation is harming both democracy and organizations in ways that we could not foresee some decades ago, when the digital transformation was mainly viewed as something with positive consequences. In this paper the authors synthesize theoretical and technical literature characterizing the effects of AI on disinformation. They then propose a conceptual framework for disinformation response in the corporate sector. The study concludes that future disinformation response efforts will not be able to rely on detection strategies, due to the evolution of AI- created content quality but need to rely on content influence.

And from this year on, the EUPRERA book series Advances in Public Relations and Communication Management, a collection of the best contributions from our congresses, competes for the Emerald Literati Award for Outstanding Author Contribution. This year the award was recognized to:

Vibeke Thøis Madsen for her chapter “Communicative Leadership on Internal Social Media: a Way to Employee Engagement?”, published in the volume Joy. Using Strategic Communication to Improve Well-being and Organizational Success.

Vibeke Thøis Madsen explores interactions on internal social media (ISM) in a Danish bank to understand how communicative leadership is enacted in social media dialogues within an organizational context. She identified three communicative leadership styles: formal communicative leadership, co-constructed communicative leadership, and peer communicative leadership. The findings suggest that communicative leadership is co-constructed in interactions between managers and employees as well as in interactions among employees. We learn that communicative leadership on ISM is not only enacted by formal managers; it is enacted just as much by knowledgeable individual organizational members and it is also co-constructed by groups of employees. In this respect, the findings help us understand leadership as a complex set of interactions in organizational contexts and know that empowering communication on ISM can therefore enhance employee engagement.

 

Special recognition to the best reviewer

EUPRERA Best Reviewer Award recognizes the work done by the reviewer because it is an essential contribution to the quality and the success of the annual congress. This year’s winner is:

Maria Isaksson from BI Norwegian Business School, Norway, who has contributed to careful, thorough and useful reviews.

The quality of review of Dr. Isaksson is of excellent level. She provided lengthy and detailed comments, as well as practical suggestions to help authors further develop their papers. Her comments are constructive and encouraging and spur authors to reflect on own arguments and research choices. Attentive feedbacks and high consideration for different academic cultural traditions and perspectives are also visible in the offered comments.

 

DOWNLOAD AS PDF
More info
info@euprera.org | dpra@euprera.org
29 September 2022
A new Distinguished Scholar

The EUPRERA community unanimously recognizes as Distinguished Scholar in Public Relations Wim Elving, professor of Sustainable Communication at Hanze University of Applied Sciences, Groningen, Netherlands.

Wim has for many years contributed internationally to developing research and education in corporate and strategic communication. After a master exam in psychology and a doctorate at Twente University in 1999, focusing care of cancer patients, he started working at University of Amsterdam, mainly focusing internal and change communication. Last decade he has done research in sub-fields such as CSR and sustainability.

He was editor-in-chief for Corporate Communications, an International Journal (CCIJ) for 10 years (2006-2015) and have chaired CSR Communication conferences for several years. Besides being an excellent educator and scholar, he has contributed to the development of the field as a leader in several and impressive ways.

Wim received the recognition on the occasion of the EUPRERA congress in Vienna. Congratulations Wim!

Get to know other 6 colleagues
who received this important recognition
29 September 2022
Awards for best master thesis in public relations

The Master Thesis Award for Excellence is an annual prize aimed to celebrate the PR academia and the role performed by European Higher Education Institutions in the evolution of knowledge of this field. The jury, headed by Martina Topić, from Leeds Beckett University in UK, selected the winning theses in two categories. They have been invited and awarded at our recent congress in Vienna:

 

Theoretical Impact Award: How racial justice documentaries can be used as a public relations tool: a case study of Ava Duvernay’s “When They See Us” by Anne Margaret Cumming, University of Stirling, UK

The popularity of the film has transformed documentaries into the ‘most effective tool of expression for information’ and PR to counteract the normal narrative. This medium has not always been valued highly by Hollywood producers: some viewed it as a means to educate society for the benefit of the state. However, more recently, its importance and value have been acknowledged by scholars in the media and social impact field.

This research builds on scholarly work within the field regarding race and ethnicity by utilising tenets of CRT, which is of particular importance due to current racial tensions in the US. The study illustrates the relationship between activism, documentaries, and PR theory and practice. By taking a critical rhetoric position, the findings have shown that through documentaries, meaning is constructed and communicated, and can lead to societal change. Simply examining PR from a functionalist approach ignores the idea that activists use ‘communication efforts to call attention to, frame, and advocate issues’, disregarding the complex settings and power disparities in which they operate. If PR aims to empower, then it should aspire to stop the marginalisation of people. From a critical standpoint, any PR practice or theory that marginalises due to race is preventing the creation of a ‘fully functioning society“.

 

Practical Impact Award: The Lie of the “Perfect Mom” & The Role of Public relations in the Construction and Deconstruction of its Discourse by Lucille Cotman Morrison, University of the Arts, UK

While much literature has been written on intensive motherhood from a psychological and behavioural perspective, very little has been published showcasing its ties to brand communication and public relations. By taking a discursive approach to examining the promotional practices of baby brands, it is possible to understand the wider impact PR has on society. Mothers are hugely impactful to the consumer market with control of 70% of household spending in the United Kingdom and 85% in the United States. Additionally, from an ethical standpoint, new motherhood has been proven to be a vulnerable period of a woman’s life. Practitioners given the task of communicating to those in this period should not take such responsibility for granted, and in fact, should deeply consider the repercussions of getting this wrong – from poor mental health to death.

 

The call for applications for the 2023 edition
will be launched in Autumn 2022
More info
info@euprera.org | dpra@euprera.org
16 September 2022
IHPRC Conference 2023

Academics, practitioners and research students are invited to submit competitive abstracts for presentation at the 13th International History of Public Relations Conference (IHPRC) which will be held at Bournemouth University on July 5-6, 2023.

Abstracts can be submitted until January 16, 2023, and should express the purpose, methodology, findings and implications of the research.

The conference is organised by the Public Relations Research Group of the Faculty of Media & Communication and it will have a hybrid structure that combines physical attendance at the conference as well as online presentations after the success of the 12th edition.

Moreover we highlight that the Special Issue of “Corporate Communication: An International Journal” on History of PR is now open to receive submissions. Priority will be given to the papers from the latest IHPRC 2022, but the call is open to everybody. The deadline to submit the manuscript will be December 30, 2022. More info here

IHPRC has been the premier international conference addressing the history of public relations and related disciplines since 2010. As a part of the EUPRERA network “History of PR” we invite actual members to participate and we are open for new to join the network  to develop cross-border projects and to explore the distinctive characteristics of public relations history across the continent.

Download the
Call for Papers

 

27 August 2022
Job opportunity in New Zealand

The School of Management and Marketing, part of the Waikato Management School at the University of Waikato, is looking for a Lecturer or Senior Lectuter in Public Relations.

The ideal candidate has a PhD in Public Relations, or a closely related discipline, with knowledge in as many of the following areas as possible: Media Relations and Publicity, Public Relations Writing, Stakeholder and Community Engagement, Issues and Crisis Management, Corporate Social Responsibility and Social Licence.

The candidate will apply teaching skills, including the ability to lecture to large classes as well as conducting small group seminars and tutorials effectively. The position involves all aspects of teaching and learning, including developing research informed material, and delivering content in innovative ways both face-to-face and online. The ideal profile will be a supportive supervisor of graduate and postgraduate students and their research, alongside conducting established and high-level record of impactful research, relevant to Public Relations.

Deadline for application is September 8 2022.

More info
26 August 2022
#EUPRERApeople – Interview with Joel Rasmussen
Welcome back to

Interview with Joel Rasmussen,
Senior Lecturer at
Örebro University, Sweden

I ended up in academia because I was attracted to the idea of ​​having more time to investigate things than a journalist normally has. I became seriously interested in organizational communication during a master’s year at Örebro university with Professor Larsåke Larsson: my eyes opened to many important questions about definitional power and participation in communication processes within organizations. During my PhD I developed this interest by looking at how workplace safety was defined and handled communicatively in the chemicals industry, where the focus increasingly turned out to be on workers’ behaviors rather than the safety of their environments. A postdoctoral position in Oslo also granted me the opportunity to continue doing research, and I got to know professor Øyvind Ihlen with whom I still collaborate today. My research continues to center on issues of how risk and safety are defined and negotiated by organizations, but also how they act beyond old organizational boundaries through their online presence which, like other facets of organizational communication, defines who they are and their relationships.

Prof. Rasmussen you have been recently hired by the Swedish Corona Commission to contribute to an analysis of government communication during the pandemic. Can you explain how this research is proceeding and what are your key findings so far?

My job for the Corona Commission was to investigate problems of clarity and coherence in government communication focusing on press conferences, from the time the virus appeared as an issue until June 2020. I watched about 140 press conferences, and I ended up writing a fairly comprehensive report addressing a number of problematic aspects of the Swedish risk communication. For example, the infection was described as mild and risk messages were aimed at the elderly, although the responsible actors hoped that everyone would change their behavior. That was a bit strange to witness as a risk researcher since we know from decades of research that people are much more prone to act on risk messages if the risk is serious and if they themselves are exposed to a certain level of risk. In this regard, I believe the Swedish Public Health Agency made a strategic mistake in defining risk as risk of dying in COVID-19 – which gave them a small at-risk group. An alternative would have been to define risk as the risk of, for instance, getting difficulties breathing (which is probably unpleasant enough), and which would have made the at-risk group larger, and more people would have a personal stake to act safely.

Another issue emerged when the Swedish Public Health Agency in the spring of 2020 expressed hopes that many Swedes would become immune naturally (without a vaccine). The communication of this idea of ​​natural immunity, implied that there was actually something positive about viral spread. Thereby a paradox took shape – people should avoid getting infected (keep the distance, wash their hands, etc) , but it was good if they had had it. Is the risk serious or not then? Also, as extant research shows that people take protective action when facing a reasonably serious risk.

While the public health agency explained that the strategy was to achieve a level of natural immunity, this supposed moderate spread of infection still of course results in a proportion of those infected getting hit hard by the virus. And if viral spread is significant, larger numbers are hit hard. A state agency that presents such a strategy should be required to carry out an impact assessment and make it public, but this was not the case. If there had been such an assessment, and it was made public, we would have been better equipped to discuss whether it was an ethically sound choice.

Government-Citizen communication has entered the social media, and this is a further topic you have studied, especially regarding its consequences on the understanding of risk/safety during emergencies. What can you tell us about this research?

Social media has both upsides and downsides of course. I have interviewed communication staff working for emergency services to better understand their uses of social media. One study looked at their ideas about using humor in social media, another study proposed that these professionals are engaged in a form of planned informalization that changes public sector discourse quite a bit. Just as community policing creates relationships in residential areas, the police on duty who are online also attempts to build community relations. But with ambitions to reach a mass audience, however, their communication could become a bit too informal and fun, and their bureaucratic ethos was put at stake. Partnering with the public, the police may help both spreading and getting some valuable information, but it is probably wise if accounts do not grow too fast and in a way that challenges the authority’s core identity. I found similar results for the fire brigade’s social media use, although they were less daring and risk-taking compared to the police.

Are there any other research topics you find interesting for those who would like to explore this field?

Regarding social media, it would be interesting to investigate more how professionals draw boundaries between public and private, in terms of social media content but also in their management of time. Mellissa Gregg is probably right that there is a lot of ‘presence bleed’ through all these activities that can take place anytime and anywhere, and when the discourse is personal and informal in such a way that there may not be a sharp boundary between different spheres. Personal material creating “authenticity” and all that. I’m not sure that people are happy and well in this. For me, those questions bring together old and new research interests – work environment and social media.

Suggested article by Joel Rasmussen:

Rasmussen, J., 2020. Share a little of that human touch: The marketable ordinariness of security and emergency agencies’ social media efforts. Human Relations, 

Stay tuned
In the coming weeks we’ll issue new chapters of #EUPRERApeople! Be sure to receive them in your mailbox:

16 August 2022
IJSC special issue from the COM-COVID Project

The new special issue of the International Journal of Strategic Communication on Strategic Communication and the Global Pandemic (Vol. 16, Issue 3) has just been published.

The genesis of the special issue was inspired by the COM-COVID network research project initiated within EUPRERA. The collection of the articles encompasses lots of contributors/scholars affiliated with EUPRERA, including editors Juan Meng and Ralph Tench and research teams from Italy, Denmark, Finland, Norway, and Sweden in Europe. The ad hoc editorial review board also includes some scholars affiliated with EUPRERA, such as Jesper Falkheimer, Vilma Luoma-aho, Sophia Volk, and Ana Tkalac Verčič.

The special issue is organized into three sections, where the first section includes research addressing how messages are developed and constructed through governmental communication, traditional mass media, and social media. The second section focuses on exploring the contingencies that leaders and influencers at various levels need to address in this novel global crisis, as well as the practical, organizational, and societal challenges leaders face. The last section collects research reflecting on how effective public health responses and communication shall be developed.

Angeles Moreno, leader researcher of the EUPRERA Strategic Health Communication network and outgoing President of EUPRERA, says:

The EUPRERA COM-COVID Project and Network (today rebranded EUPRERA Strategic Health Communication network) was the wider international range of scholars of Strategic Communication researching together about the communication challenges of the COVID-19 pandemic since early 2020. Twenty-seven scholars from seventeen countries have been intensely and empirically working together on diverse topic related to the international pandemic during the last three years. Some of their findings, along with other international scholars’ insights, are presented in this special issue of the International Journal of Strategic Communication: Strategic Communication and the Global Pandemic, edited by two of prominent scholars of our network, Prof. Ralph Tench, and Ass. Prof. Juan Meng.

We are proud to invite you to reflect on this appealing issue. It will encourage to continue the discussion in the next planned activity of our network, the panel One Global Pandemic, Many Divergent Citizens’ Responses: Public Attitudes toward COVID-19 Vaccination at the EUPRERA Annual Congress in Wien September 21-24.

Go to the
IJCS special issue

 

 

30 July 2022
The Latin American Communication Monitor 5th edition is on!

The Latin American Communication Monitor (LCM) is launching its fifth edition as part of the Global Communication Monitor series, the world’s most comprehensive study on public relations and strategic communication, with 15 years of experience and editions in Latin America, Europe, Asia Pacific, the United States and Canada.

The 2022-2023 LCM edition explores topics such as digitization and the CommTech phenomenon, the development of consulting services, DEI in communication, empathy in leadership and internal communication, changes at work and digital collaboration.

This study, together with the European Communication Monitor, the Asia – Pacific Communication Monitor and the North American Communication Monitor is organized by the European Public Relations Education and Research Association (EUPRERA).  

This 5th edition of the Latin American Communication Monitor has as its strategic partners the Central American Bank for Economic Integration (CABEI) and the Institute for Public Relations (IPR); under the academic sponsorship of the University of Oregon (United States) and the Creative Campus of the Universidad Latina de Costa Rica.

The study is complying with the highest academic standards and developed by a network of researchers from 33 prestigious universities. The LCM is directed by PhD. Alejandro Álvarez-Nobell from the University of Malaga (Spain) and PhD. Juan-Carlos Molleda from the University of Oregon (USA).

Since 2013, the research has been in charge of systematically making the communication function from Spanish and Portuguese speaking countries  visible, thus empowering professionals within their organizations, as well as sector associations within their social environment.

If you are a communication or public relations professional in Latin America, represent your country: https://latincommunicationmonitor.com

 

 

On this website we use first or third-party tools that store small files (cookie) on your device. Cookies are normally used to allow the site to run properly (technical cookies), to generate navigation usage reports (statistics cookies) and to suitable advertise our services/products (profiling cookies). We can directly use technical cookies, but you have the right to choose whether or not to enable statistical and profiling cookies. Enabling these cookies, you help us to offer you a better experience.