Articles Tagged with: book
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27 May 2019
New book: The Communication Strategy Handbook

EUPRERA’s honorary member Betteke van Ruler has launched her newest book, called The Communication Strategy Handbook, authored with Frank Körver. The Communication Strategy Framework introduced in this book has been designed as an aid to professionals for making sharp choices toward strategic communication in a most efficient manner. Taking an iterative approach and continually reflecting on whether one’s choices remain congruent, will enable a communication professional to continually adapt to changing circumstances while staying in command.

The Communication Strategy Framework has proven to be an instant eye-opener for communication professionals and students, as well as for managers and their peers. A bestseller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a communication strategy will help communicators of all types – from professionals and clients to students and teachers.

More info

21 March 2019
New book: Protest Public Relations – Communicating dissent and activism

Protest Public Relations
Communicating dissent and activism
edited by Ana Adi, published by Routledge

PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of “activist,” “protest” and “dissent” public relations, this book challenges this view.

Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. Use the code FLR40 to buy the book with a special discount on Routledge website!

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18 January 2019
New book on country reputation
Bridging Disciplinary Perspectives
of Country Image Reputation, Brand, and Identity.

This volume is edited by Diana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis, and published by Routledge. It aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs.

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10 October 2018
New book: Public Relations and the Power of Creativity

Edited by Sarah Bowman, Adrian Crookes, Øyvind Ihlen, Stefania Romenti.
Published by Emerald, part of the series Advances in Public Relations and Communication Management.
With the best contributions out of the 2017 EUPRERA congress in London.
Ebook also available.
Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.
Public relations is often seen as the discipline that amplifies creative ideas developed by other sectors, but this is changing. With the blurring of lines among creative industries, organisations are increasingly turning to PR to generate the ‘big ideas’ at the heart of effective communication.
This volume gathers 12 outstanding contributions from scholars based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway, Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
EUPRERA members will benefit of a 70% discount on this book – contact Virginia Villa (dpra@euprera.org) for instructions.

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3 September 2018
The International Encyclopedia of Strategic Communication

The International Encyclopedia of Strategic Communication, 3 Volume Set, published by Wiley-Blackwell. Editors in chief: Robert L. Heath, Winni Johansen. Associate editors: Jesper Falkheimer, Kirk Hallahan, Juliana Raupp, Benita Stein. Written with the support and editorial assistance of ICA (International Communication Association).
In recent years the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles, textbooks, and handbooks have attempted to define the scope, purpose, and nature of the concept, but as the first major comprehensive work of its kind, this encyclopedia captures the full scope of contemporary theory and practice in strategic communication. A multidisciplinary team of authors share their insights and expertise within the four major areas of strategy, organization, management, and sociocultural impact. More info

27 August 2018
New book on CSR in Europe

The Critical State of Corporate Social Responsibility in Europe, published by Emerald and edited by Ralph Tench, Brian Jones, William Sun.
European approaches to Corporate Social Responsibility (CSR) are supposed to be largely different from those in other continents like America, Asia, and Africa. Yet, European approaches to CSR are not a single and static one, but vary across and within national states and shift over time. This edited volume aims at exploring the uniqueness and complexity of European CSR approaches, perspectives, and practices through a critical lens. Contributors of this book provide rich experiences, fresh insights, and deep understanding of the critical state of CSR in Europe. More info

26 July 2018
New book: business and communication

Linking Business and Communication: From a Sparkle to a Flame, edited by Pedja Ašanin Gole, published by DOBA Business School.
This monograph brings thirteen chapters in which twenty-five authors from Slovenia, Macedonia and Turkey discuss important issues of international business management, entrepreneurship, strategic communication, and project management. A concise review of literature and research results illustrating individual significant aspects from the above fields. More info

20 July 2018
New book: a very complete French textbook

Communication. L’ouvrage de toutes les communications, edited by Thierry Libaert, published by Vuibert.
A new, very complete French textbook on communication, written by 36 university lecturers and professionals. This book is especially designed for communication students, developed according to university programs. All areas of communication are adressed with, each time, many complements (case studies, exam questions, interviews, key figures, bibliography …). More info

9 July 2018
New book: communication engagement

The Handbook of Communication Engagement, edited by Kim A. Johnston and Maureen Taylor, published by Wiley-Blackwell.
With contributions from an international panel of leaders, including several EUPRERA members, representing diverse academic and professional fields, this book brings together writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. More info

29 June 2018
Call for Chapters on Issue Management and Risk Communication

Colleagues from Volda University College, Norway, are pleased to invite you to submit a paper to be included in a forthcoming book titled Issue Management and Risk Communication, to be published in 2019 by an international publishing house.

This book attempts to assemble papers in following themes:

  • Importance of Public Relation in Issue Management and Risk communication
  • Theoretical Perspective of Issue Management and Risk Communication
  • Media Usage and Management in Issue Management and Risk Communication
  • Issue Management in Risk Society
  • Issue Management and Leadership
  • Reputation Management in Risk Communication
  • Social Media and Risk Management
  • Corporate Communication in Risk Management
  • Brand Management in Risk Management
  • Ethical Sides of the Issue Management and Risk Communication
Conditions for Submission
  • The paper should be written in English (articles translated by automatic systems are not accepted). Proof reading is mandatory.
  • A single text file must be submitted in .doc (.pdf will not be accepted).
Manuscript Preparation
  • Paper title (in 12-point Arial)
  • Identification: Name of the author/s, Institution, Country, Email Address (in 11-point Arial)
  • Abstract: not to exceed 300 words (in 11-point Arial, line space 1,5 justified-alignment)
  • Keywords: 4 to 5 words
  • Full manuscript: between 6000 and 8000 words, including spaces (in 12-point Times New Roman; double-spaced, justified-alignment only)
  • Any note must be listed at the end of the document and will be counted within the character’s limit.
  • It is the responsibility of the authors to obtain copyright for the use of images, tables or graphs;
  • Citation Style: APA Style, 6th Edition (http://www.apastyle.org).
Review and Publication Process

Papers will be send to 2 reviewers. The reviewers’ recommendations determine whether a paper will be accepted or not. For papers that require changes, the same reviewers will ensure if the quality of the revised paper is acceptable.

Interested authors should email their abstracts (300-500 words) to riskcommunication2019@gmail.com before July 15, 2018.  Abstracts should specify the purpose, contribution, significance, and relevance to the book. Authors are also requested to indicate which sections in the book that their submission addresses.

Authors will be notified no later than September 15 on the decision of their abstracts. Full chapters (6,000-8,000 words) should be submitted before December 15.

More info

For any queries about this book, please do not hesitate to contact riskcommunication2019@gmail.com.

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