We are pleased to announce the publication of the book (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times, edited by Natalia Rodríguez-Salcedo, Ángeles Moreno, Sabine Einwiller, Mónica Recalde. Published by Emerald.
It’s the 6th volume of the EUPRERA series Advances in Public Relations and Communication Management, published by Emerald both in hardback and ebook formats.
Books from this series collect the best contributions from the EUPRERA annual congresses. This brand-new volume comprises works from the EUPRERA 2021 congress in Pamplona.
We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this complex scenario, going back to the basic elements of public relations – people and relationships – when managing communications is more important than ever before. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times rethinks what it means to put the person at the center of the organization’s decisions.
The chapters explore different aspects of how public relations and communication management address the challenges of change in unpredictable times, while considering the human element and the people behind communication. The research was selected from a large number of peer-reviewed contributions to the 2021 EUPRERA Annual Congress, hosted by Universidad de Navarra in Spain.