#EUPRERAtalks – ESG Communication: Insights into Issue Management, Greenwashing, and Crisis Preparedness webinar
ESG Communication: Insights into Issue Management, Greenwashing, and Crisis Preparedness
Date and Time:
Monday, 14 April 2025
12:00 PM–1:00 PM (CEST)
What to expect from the webinar
Join us for an insightful webinar where we will explore the findings from the latest University of Zurich & University of Leipzig report on ESG communication.
ESG communication has never been more challenging. With growing regulatory pressures and increasing public scrutiny, companies must navigate the fine line between authentic sustainability efforts and greenwashing risks. How can organisations communicate their ESG commitments transparently, manage stakeholder expectations, and prepare for ESG-related crises?
This session will address:
- Institutionalisation & professionalisation: How organisations are structuring ESG communication teams and integrating sustainability into corporate strategies.
- Best practices in ESG communication: What defines excellence, and how can companies improve stakeholder engagement?
- Greenwashing prevention strategies: Learn about the six key approaches organisations use to avoid misleading sustainability claims.
- ESG issue management & crisis preparedness: How companies monitor ESG risks and respond to crises effectively.
This webinar is a must-attend for communication professionals, sustainability managers, corporate strategists, and researchers looking to learn more about ESG communication strategies.
Speakers
Prof. Dr. Nadine Strauß is an Assistant Professor (Tenure Track) of Strategic Communication and Media Management at the Department of Communication and Media Research at the University of Zurich. Previously, she completed a Marie Sklodowska-Curie Fellowship at the Smith School of Enterprise and Environment (University of Oxford). Her research focuses on financial communication, sustainability communication, corporate communication, and business and financial journalism.
Dr. Sandra Binder-Tietz is the Managing Director of the Center for Research in Financial Communication and the Günter-Thiele-Foundation for Communication and Management. She is also a Postdoc at the Chair of Communication Management at the University of Leipzig. She previously worked for the strategic communications consultancy FGS Global in Frankfurt am Main and New York. Her research focuses on financial communication, investor relations, digitalisation, strategic communication management, and corporate communications.
Duration
1 hour