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12 August 2025
#EUPRERApeople – Nora Denner

Nora Denner is a Research Associate at the Department of Communication at Johannes Gutenberg University Mainz, Germany, specializing in Corporate Communication and Public Relations. In her PhD project, she focused on the personalization of corporate news coverage. Nora holds a Master’s degree (M.A.) in Communication Studies from LMU Munich, Germany, and a Bachelor’s degree (B.A.) in Communication Studies from the University of Erfurt, Germany. Throughout her academic journey, she has gained valuable experience through internships, assistant roles, and tutoring positions at LMU Munich and in several companies, primarily in market research and public relations.

Her key areas of research include corporate communication, crisis communication, internal communication, public relations, and strategic communication—each of equal importance in her work.

In addition to her research, Nora also teaches a variety of courses. Her teaching topics include corporate communication, crisis communication, public affairs & lobbying, public relations, and research methods—areas she views as equally important in shaping the next generation of communication professionals.

Recent meaningful publications

Denner, N., Viererbl, B., & Koch, T. (2023). Effects of Repeated Corrections of Misinformation on Organizational Trust: More is not Always Better. International Journal of Strategic Communication, 17(1), 39-53. https://doi.org/10.1080/1553118X.2022.2135098

Denner, N. & Schneider, H. (2023). People Want to See People? Personalization on Facebook as a Tool for Corporate Communications. Corporate Communications: An International Journal, 28(1), 30-47. https://doi.org/10.1108/CCIJ-05-2022-0055

Viererbl, B., Denner, N., & Koch, T. (2022). “You don’t meet anybody when walking from the living room to the kitchen”: Informal communication during remote work. Journal of Communication Management, 26(3), 331-348. https://doi.org/10.1108/JCOM-10-2021-0117

Koch, T. & Denner, N. (2022). Informal Communication in Organizations: Work Time Wasted at the Water-Cooler or Crucial Exchange Among Co-workers? Corporate Communications: an International Journal, 27(3), 494-508. https://doi.org/10.1108/CCIJ-08-2021-0087

24 March 2025
#EUPRERApeople – Monique Abbenbroek

Monique Abbenbroek is a senior lecturer in Communication and the academic international coordinator for the Bachelor of Communications at Rotterdam University of Applied Sciences (RUAS) in the Netherlands. As one of the founders of the Communications degree, she has been deeply involved in its development and internationalisation. In addition to her role as a lecturer in the international #GetConnected programme, Monique is responsible for internationalising the curriculum, managing incoming and outgoing student mobility, and building and maintaining the international partner network. The pie chart below summarises her teaching topics, providing an overview of her teaching profile.

The #GetConnected programme, as the name suggests, is all about connecting people. It brings together students from diverse backgrounds, such as different cultures, countries, and areas of expertise. Content-wise, it focuses on linking Brand Activism to the PR professional’s role, as well as advising clients on how to influence their target audience’s behaviour through serious games developed by the students.

Currently, Monique’s efforts to internationalise the curriculum centre around developing blended intensive programmes. These are short, international student projects (approximately five weeks), with partner universities, involving primarily online participation, followed by one week of in-person collaboration at one of the participating institutions. This approach provides an accessible and inclusive way for all students to gain an international experience. One such project Monique initiated is the PAROLO project, a collaboration between Milan, Paris, London, and Rotterdam, where students develop PR recommendations for a real client.

Monique has also been involved with the Business Innovation research centre at RUAS, where she contributed to a research group focused on defining the essential 21st-century skills from a student perspective.

Additionally, Monique is a co-leader of the EUPRERA PR Education Network.

 

15 January 2025
#EUPRERAtalks – EUNES Career Talk with Jim Macnamara
EUNES Career Talk: How to be a Successful Academic Researcher.

Date and Time:
Thursday, 16 January 2025
10 AM (CET)

What to expect from the webinar

Join EUNES, the EUPRERA Emerging Scholars Network, for an insightful webinar with Jim Macnamara, author of the acclaimed book How to Be a Successful Academic Researcher: Reflections and Tips from a Veteran Social Science Researcher. Drawing from his extensive experience in academia and commercial practice, he will share practical strategies to navigate the highs and lows of academic research. This webinar will provide valuable insights and takeaways for both emerging scholars and seasoned researchers.

Speaker

 

Jim Macnamara is a Distinguished Professor in the School of Communication within the Faculty of Arts & Social Sciences at the University of Technology Sydney (UTS). He is also a Visiting Professor at The London School of Economics and Political Science (LSE), Media and Communications Department, and a Visiting Professor at the London College of Communication (LCC) in the University of the Arts London (UAL). Jim is internationally recognised for his research into evaluation of public communication including advertising, public relations, and marketing, corporate, and government communication to identify effectiveness and inform strategy, and his research into organisational listening has been described as “of major international significance”. He also has conducted extensive research into health communication, including for the Cancer Institute NSW, the NSW Department of Health, the NSW Multicultural Health Communication Service, and he has led global evaluation research for the World Health Organization (WHO) during the COVID-19 pandemic and for World Health Days between 2020 and 2022. He is Convenor of the Health Communication Research Group at UTS. In 2017 he was presented with The Pathfinder Award,”the highest academic honor” awarded by the Institute for Public Relations (IPR) in the USA for his scholarly research, and The Don Bartholomew Award for “outstanding service to the communications industry” by the London-based International Association for Measurement and Evaluation of Communication (AMEC).

Duration

1 hour

21 October 2024
#EUPRERApeople – Nadine Strauß

Prof. Nadine Strauß is an Assistant Professor of Strategic Communication and Media Management (Tenure Track) at the Department of Communication and Media Research, University of Zurich. Her primary research interests lie in sustainable communication, corporate communication, investor relations, and financial journalism. Her work has been published in numerous peer-reviewed journals, including Communication Research, Public Relations Review, Journalism, Climatic Change, International Journal of Strategic Communication, International Journal of Business Communication, Journal of Communication Management, and Corporate Communication: An International Journal.

She is also the co-author of the forthcoming book “Effective Financial Communication – Key Concepts, Empirical Insights, and Implications for Practice” (Hoffmann & Strauß, 2024; Routledge).

Prior to her appointment in Zurich, Prof. Strauß completed a Marie Sklodowska-Curie Fellowship at the Smith School of Enterprise and the Environment, University of Oxford. Following her PhD, she worked as a Postdoctoral researcher at the Media Innovation Lab, Department of Communication, University of Vienna. She earned her Ph.D. from the Amsterdam School of Communication Research (ASCoR), University of Amsterdam, with a thesis titled “News Media & the Stock Market: Assessing Mutual Relationships”. During her Ph.D. studies, she undertook a research visit to the Annenberg School of Communication & Journalism at the University of Southern California. Prof. Strauß holds a Research Master’s in Communication Science (cum laude) from the University of Amsterdam and a Bachelor’s degree in Media and Communication Studies from the University of Mannheim.

Prof. Strauß serves on the editorial boards of the International Journal of Strategic Communication and Environmental Communication. She is also a board member of the Brussels-based NGO “Finance-Watch” and “ProClim – Forum for Climate and Global Change” in Switzerland.

 

 

 

 

Recent meaningful publications

Strauß, N. (2024, accepted). News Coverage about Sustainable Finance in Germany: Topics, Actors, Sentiment and Differences Across News Outlets. Journal of Environmental Media.

Cinceoglu, V., & Strauß, N. (2024). Blowing the Whistle on Sustainable Investments: How Media-Intensive Whistleblower Activities in The Realm of Sustainable Finance/ESG Impact Financial Institutions. Journalism.

Strauß, N., & Mpadanes, M. (2023). Tackling Societal Challenges as Opportunities: A Case Study of a Swiss Foundation’s Value-Creating Function”. Journal of Communication Management.

Strauß, N., Krakow, J., & Chesney, M. (2023). It’s the News Stupid! The Relationship Between News Attention, Literacy, Trust, Greenwashing Perceptions, and Sustainable Finance Investment in Switzerland. Journal of Sustainable Finance & Investments, 13(4), 1480-1505.

Strauß, N. (2022). Covering sustainable finance: Role perceptions, journalistic practices and moral dilemmas. Journalism, 23(6), 1194–1212.

Strauß, N. (2021). Framing Sustainable Finance: A Critical Analysis of Op-Eds in the Financial Times. International Journal of Business Communication.

Strauß, N. (2021). Communicating Sustainable Responsible Investments as Financial Advisors: Engaging Private Investors with Strategic Communication. Sustainability, 13(3), 3161.

Strauß, N., & Holmes Smith, C. (2019). Buying on rumors: How financial news flows affect the share price of Tesla. Corporate Communication: An International Journal, 24(4), 594–607.

30 August 2024
#EUPRERApeople – Raluca Moise

Dr. Raluca Moise is Senior Lecturer in Communications at School of Communication & Creativity, City University of London. Her past research in public relations has focused on areas such as new technologies, reputation (individual, organizational; online and classic media); public opinion and public interest. Most recent research explores responsibility in PR and strategic communications: in its occupational field, with a focus on freelancers; in its communication practices, with an emphasis on equity, diversity and inclusivity; in the pedagogical field, with a look at the social value of PR degrees.

Raluca is a member of EUPRERA and an active network member in ‘Women in PR’ and ‘Education in PR’.

Prior to joining City, she worked as lecturer at University of the Arts of London and University of Bucharest, also having worked as a practitioner in public relations, advertising and digital publishing.

 

The specific focus of her research topics:
1) Public Relations: identifying and analysing non-professionalised modes of public relations in informal organisations (e.g. social movements, cultural communities, social groups etc.);
2) Professionalisation: focusing on freelancers and flexible working schemes;
3) Education: focusing on the relations between different fields of PR (e.g. public space, industry, research and academia);
4) Diversity and inclusion: highlighting mechanisms of Othering in PR campaigns;
5) Strategic communications: responsibility in PR (sustainability, equality, diversity and inclusion).

Recent meaningful publications

Anton, A. & Moise, R. (2021) The Citizen Diplomats and their Pathways to Diplomatic Power. In (eds) Pedro Sebastiao, S. & de Carvalho, S. Diplomacy, Organisations and Citizens: A European Communication Perspective, Springer, pp. 219-254. DOI: 10.1007/978-3-030-81877-7_13.

Anton, A. & Moise, R. (2021) Communication Freelancers, Facebook groups and COVID-19. A Qualitative Analysis Research Report. Styles of Communication. Vol. 13, Issue 1, pp. 76-82. https://doi.org/10.31178/SC.13.1.04.

Moise, R. (2021) The deliberative nature of London’s civic and democratic participation sector. The uses of lived experiences in the advocacy NGO’s rhetoric. Styles of Communication, Vol. 13, Issue 2. Available online at https://stylesofcomm.fjsc.ro/past-issues/vol-13-no-2.

Moise, R., & Anton, A. (2022). An Exploratory Study of Communication Freelancers and Online Communities. A Mixed Methods Approach. Romanian Journal Of Communication And Public Relations, 24(2), 23-44. doi:10.21018/rjcpr.2022.2.342.

Moise, R. (2022), Diaspora diplomacy and modes of engagement: the case of Romanian Diaspora in the UK, Journal of Communication Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JCOM-09-2022-0108.

Chmiel, M., & Moise, R. (2024). Undergraduate public relations education in the United Kingdom: Quo Vadis? Public Relations Inquiry, 0(0). https://doi.org/10.1177/2046147X241230055.

5 August 2024
#EUPRERApeople – Mats Heide

Mats Heide is a professor of strategic communication at Lund University, Sweden, and works in the Department of Strategic Communication. He earned his Ph.D. in Media and Communication Studies in 2002.

His overall research interests are primarily in strategic communication. Still, he has specialized in internal and organizational communication and studied aspects such as coworkership, leadership, change processes, crises, and strategic listening. Since 2014, he has been involved in research on communicative organizations. Together with colleagues at the department, he has studied what characterizes communicative organizations, communicative challenges, coworkership and leadership, the role of communication professionals, and the relationship between communicative organizations and trust. In January 2024, together with Charlotte Simonsson he initiated the three-year project Communicative Organizations 2.0, where they will study flexible working life and the relationship to communication, organization culture, leadership, and coworkership.

He is interested in the philosophy of science and use a social constructionist perspective in his research. This implies he understands communication as constitutive and performative of our social reality, which means that communication is a prerequisite for the existence of organizations and society.

Among his latest publications, the following books can be mentioned: Strategic Listening (Routledge 2024 with Svingstedt), Research Handbook on Strategic Communication (Elgar 2024 with Falkheimer), Strategic Communication: An Introduction (Routledge 2023 with Falkheimer), Strategic Internal Communication (Routledge 2019 with Dahlman). He has also written many book chapters and articles that are published in, e.g., Corporate Communications, Journal of Communication Management, Public Relations Review, and International Journal of Strategic Communication.

Regularly, he gives talks to and advise communication professionals and managers in organizations.

Researcher ID H-3540-2011
Scopus 24724226800

 

He has a broad interest in strategic communication but have mainly focused on internal communication in relation to organizational change, organizational crisis, coworkership, leadership, social media and ICT, value creation, engagement, and listening.

 

 

He’s the course director for two courses: Organizational Communication (master’s course, 7 credits) and Strategic Communication in Crisis and Change (bachelor’s course, 7 credits). He also supervises and examine master’s theses and give lectures in other courses, such as the introduction course in strategic communication.

Recent meaningful publications

Heide, M. & Svingstedt, A. (2024). Strategic listening. New York, NY. Routledge.

Falkheimer, J. & Heide, M. (2024) (Eds.). Research Handbook on Strategic Communication. Cheltenham: Edward Elgar Publishing.

Falkheimer, J. & Heide, M. (2023). Strategic communication: An introduction. New York, NY: Routledge.

Andersson, R., Heide, M. & Simonsson, C. (2023). Voicing the Organization on Social Media: Towards A Nuanced Understanding of Coworker Voice and Sources of Control. Journal of Communication Management.

Blasco, L., Falkheimer, J. & Heide, M. (2022). Crisis communication in service ecosystems: perspectives and future challenges. Journal of Service Management, 33(4–5), 601–613.

Falkheimer, J., Heide, M., Simonsson, C., & Andersson, R. (2022). Rally-around-the-organizational-flag? Internal communication in a professional organization during the Covid-19 pandemic crisis. Corporate Communications: An International Journal, 27(5), 23–38.

Heide, M. & Simonsson, C. (2021). What Was That All About? On Internal Communication and Communicative Coworkership during a Pandemic. Journal of Communication Management, 25(3):256–275.

Heide, M. & Simonsson, C. (2021). Developing a communicative logic— The key to communication professionalism. International Journal of Strategic Communication.

Dahlman, S. & Heide, M. (2020). Strategic Internal Communication: A Practitioner’s Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture. London: Routledge.

Heide, M. & Simonsson, C. (2019). Internal crisis communication: On crisis awareness, leadership and internal communication. London: Routledge.

15 July 2024
#EUPRERApeople – Denisa Hejlova

Assoc. Prof. Denisa Hejlová is a prominent Czech scholar and communication consultant. She conducts research, teaches, and consults in the areas of strategic communication, public relations, public affairs, and political communication. From 2011 to 2023, she led the Department of Marketing Communication and PR at Charles University, which hosts one of the Czech Republic’s most sought-after programmes.

She previously held the roles of vice-dean for PR and PR manager at the Czech Ministry of Foreign Affairs. Dr. Hejlova was a Fulbright Visiting Scholar at Columbia University in 2014 and studied intercultural communication at Tokyo University of Foreign Studies from 2005 to 2006. She is the author of comprehensive books on public relations and strategic communication tailored for the Czech audience, published in 2015 and 2024 respectively. A regular contributor to academic journals, she has also been a guest lecturer at several universities in Germany, Spain, the Netherlands, and Japan.

In 2020, she launched the first Czech MA programme in Strategic Communication at Charles University. As of 2023, Dr. Hejlova is the director of the Research Centre for Strategic Communication at the Faculty of Social Sciences within Charles University.

ResearcherID: P-4955-2017

 

 

Recent meaningful publications

Hejlová, D. (2021). Tobacco industry lobbying. In P . Harris, A. Bitonti, C. S. Fleisher, & A. S. Binderkrantz (Eds.), The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs (pp. 1358-1361). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-13895-0_231-1

Hejlová, D., & Klimeš, D. (2017). Propaganda in 1980s Czechoslovakia: Life in a ritualised lie. In I. Somerville, O. Hargie, M. Taylor, & M. Toledano (Eds.), International Public Relations: Perspectives from Deeply Divided Societies (1st ed., pp. 173-197). London: Routledge. ISBN 978-1-138-86013-1. (Main author, 60%)

Hejlová, D. (2015). Public relations (1st ed.). Praha: Grada Publishing. ISBN 978-80-247-5022-4.

Hejlová, D., & Klimeš, D. (2019). Propaganda stories in Czechoslovakia in the late 1980s: Believe it or not?. Public Relations Review, 45(2), 217-226.

Kulhánek, A., Hejlová, D., Slíž, M., & Baptistová, A. (2021). Analysis of tobacco industry marketing and media communication in response to the menthol cigarette ban in the Czech Republic in 2020. Adiktologie Journal, 2021/12, 75-83.

Hejlová, D., Schneiderová, S., Klabíková Rábová, T., & Kulhánek, A. (2021). „Užívání necigaret není bez rizika“ aneb Diskurz o zahřívaných tabákových produktech v médiích. Naše řeč, 104(3), 169-185.

Hejlová, D., Schneiderová, S., Klabíková Rábová, T., & Kulhánek, A. (2019). Analysis of presumed IQOS influencer marketing on Instagram in the Czech Republic in 2018-19. Addictology, 7, 7-15.

9 February 2024
What Communication Professionals Do: now available in 2 more languages

We are happy to announce that our project “What Communication Professionals Do” is now available in two more languages: Ukrainian and Serbian, taking the total number of languages available up to 11!

The project started in 2018 in the Netherlands (University of Applied Sciences Leiden and Hanze University of Applied Sciences Groningen) and has since then grown internationally. Since 2023, it is run by the independent Dutch Foundation for communication research.

The researchers involved, led by project leader dr mr Piet Hein Coebergh MBA, aim for a better understanding of what a communication professional is and what she or he does. Indeed, the main focus of this project is to develop understanding of the competencies and roles of communication management practitioners across countries and across business sectors.

You can learn more in the dedicated page on the site.

 

8 December 2023
#EUPRERApeople – Interview with Angeles Moreno
Welcome back to

Interview with Angeles Moreno
Universidad Rey Juan Carlos, Madrid

 

 

Ángeles Moreno is Professor of Corporate Communication and Public Relations Management at University Rey Juan Carlos en Madrid (Spain) and scholar at the high-performance Group of Advanced Studies on Communication (GEAC) of the University Rey Juan Carlos, with extended experience on international projects. The leadership she represents as a researcher is proved in her work in relevant transnational studies. Her research has been awarded by PRSA, ICA, EUPRERA and AIRP.
She is highly regarded as an author with huge productivity of 268 publications: 64 articles in indexed journals (leading or solitary 46% 40% Q1/Q2), 27 monographs, 31 reports, 17 book chapters. 5178 citations (GS). H-index: 37 and 10-index: 72.
She has hold managerial roles at university and board roles in academic associations of the field as European Public Relations Research and Education Association or International Relations Coordinator of the Association of Researchers of Public Relations; in her performance as a member of editorial and review committees for the main journals (eg. PR Journal, International Journal of Strategic Communication, Public Relations Review, Corporate Communication, Journal of Communication Management, International Journal of Public Relations, Professional of the Information, etc.) and congresses of the field (International Communication Association, EUPRERA, AIRP). She is an evaluator for national and international research bodies (eg. MINECO, AICO, EAI, ANEP, DEVA, Research Council KU Leuven) and for prestigious editorials.

Prof. Moreno, you are the first academic woman specialized in Public Relations and Strategic Communication to obtain the highest academic rank in Spain. Considering your interest in the issue of gender in the profession and the extensive research you are doing on this topic, how would you judge the role of women in PR academia nowadays?

Women still experience multiple forms of discrimination, inequalities and barriers in public relations (PR) and strategic communication, in both the industry and academia. We were pioneers in gender studies in this field in Spain and this is what our empirical results state in relation to our country, Europe and Latin America, coinciding with other research through the world. Over the years, we have been applying the newest methods of statistical analysis to data from the industry in various countries and our outcomes support the thesis of Claudia Goldin, the winner of the 2023 Nobel Memorial Prize in Economic Sciences: women’s careers are deeply affected by structural social inequalities in their personal lives. This is what we refer to as the theory of integrated gendered work evaluation (IGWE) in our publication in the Journal of Public Relations Research (Moreno et al., 2022).

But this does not mean that enemies are only “at the (house) gates” (Moreno et al., 2021): strong structural and cultural barriers in the workplace persist as well, as shown by our last insights from the EUPRERA’s Women in PR project (Moreno et al., 2023). There is a high “cost of leadership”, and I personally experienced the same feeling that was expressed by our interviewees in the industry: although you understand this, you should not be a role model to younger colleagues. You can only hope they do not have to prove as much as your generation had to. This is not a surprising coincidence, because data from the academic and professional field have identified similar patterns of inequalities.

Moreover, we do not have consistent results in Europe about what has been called “intersectionality” (a term I do not like). We do not talk deeply about the interactions between gender, ethnicity or class, for instance, in the academic field in Europe. However, we were able to see some of these issues emerging in the focus groups of the Academic PR project (https://academicaspr.com) or at the discussion tables about the most recent book by Aldoory and Toth (2021). The dominant international academic culture in PR and strategic communication is masculine and WASP, and this has simply been taken for granted.  I would say that today the crux of the matter are not just the polarized deniers and the soloists that make things openly difficult for their female colleagues –those behaviors are now typified– but the subtle cultural corsets that the chorus –all the male (and female) colleagues that play deaf and blind because “the gay is nice to ME”– supports.

You are director of the Strategic Health Communication Network of EUPRERA, which brings together 31 researchers from 16 countries and global funding of more than 2 million euros. This sounds like a research field with a growing importance in communication worldwide. What are the emerging trends? 

The Strategic Health Communication (SHC) Network emerged from the Com-Covid project. The immediate response of EUPRERA’s scholars to analyse the role of strategic communication during the health emergency and crisis of the Covid-19 pandemic attracted a significative number of researchers all over the world. That initial project was timely and has had a relevant impact in terms of academic and social outputs.

Members of the network have also been very successful in attracting funds to diverse national projects. Some of them are still researching topics related to the pandemic, while others have expanded their research to diverse approaches in strategic health communication. The SHC Network has a large number of outputs including 19 journal papers, 10 book chapters, 12 academic presentations, two special panels and two workshops.

The Covid-19 pandemic generated increasing global interest in health communication and particularly in strategic communication applied to the field of health, including the institutions as well as the crises, emergencies and risks involved. Our bibliometric studies clearly confirm this trend. Yet, two critical unresolved epistemological questions emerge: can we talk about strategic health communication as a separate field from health communication, and is the discipline of strategic communication mature enough to allow such specializations?

What is the role of PR and strategic communication’ research for the challenges of our world?

Strategic communication has a growing role in society, in my view, that also entails a huge responsibility regarding ethical concerns. I am very interested indeed in the transference of PR and strategic communication of scientific knowledge to society. This is probably now my favourite career goal today and I am working on it in two areas: within the profession and outside of the field.

I have already been working intensely on this subject for a long time, through its transmission to the PR and strategic communication profession with the European Communication Monitor and the Latin American Communication Monitor, as well as the State of Communication project and other studies in Spain.

What the communication monitors have brought to the table in various continents is an unprecedented set of longitudinal empirical data with three distinctive features: the quantity and robustness of the data, international cooperation, and knowledge transfer. With the Global Communication Monitor, we have developed unprecedented cooperative research with the involvement of approximately 60 research institutions as well as a network of national and international professional associations supporting the analyses. This has had an impact on the recognition of PR and strategic communication in different regions. The European chapter alone has delivered 60 presentations to practitioners and published 32 articles in professional magazines, with more than 31,200 views of the results and 32,600 views of the videos.

To give an example, in Latin America alone, this study is the most the most representative one in the region, as has been acknowledged in the Public Relations Review journal (Moreno et al., 2023; Thelen, 2021), and it is also the most referenced empirical source in Ibero-American conferences.

I am currently excited about the next phase of the European Communication Monitor. This will involve new approaches and is a challenge that will require fresh energy to continue producing a solid and useful forecast of the trends in practices.

On the other hand, I am also now committed to enhancing the recognition of the role of communication in other scientific and professional fields. At the Group of Advanced Studies in Communication, we are now cooperating with consortiums from other scientific disciplines – such as health or engineering – to support and facilitate the transference of scientific knowledge to solve social challenges.

This is the case for the Strategic Communication for Skin Cancer Prevention through Sun Photo-exposure, a project which I lead. The Comunicancer project (https://strategichealthcommunication.com), in which five universities and hospitals are participating, entails a high degree of innovation, interdisciplinarity and transference. This project is linked to United Nations Sustainability Development Goal 3. Skin cancer could be the next epidemic, as it is the most commonly diagnosed cancer in the world, with more than 1.5 million estimated new cases diagnosed in 2020. The relevance of this topic for social health means that the results of this project must be disseminated beyond the scientific community. Thus, the main objective of this project is the practical transference of knowledge to improve the communication of prevention methods that are disseminated by the entities that are currently tasked with this responsibility. In Spain, these entities are part of the project network and will be the direct beneficiaries of the results. In the process, some have already requested our advice to enhance their communications through starting or remodelling their communication departments. In this way, we are proving and highlighting the role of strategic communication in other fields. The mediatization, digitalization and automatization of our societies has placed communication at the centre of every human and organizational activity. Managing it strategically is essential to be sustainable and to survive in this changing world.

References
Moreno, Á., Argüello-González, C. E., Zurro-Antón, N., & Athaydes, A. (2023). The state of public relations research addressing Latin America: Analysis of published articles in the region’s official languages between 1980 and 2020. Public Relations Review, 49(5), 102383.
Moreno, Á., Fuentes-Lara, C. & Tench, R. (2022). A theory of integrated gendered work evaluation (IGWE): A gender analysis of the unequal race for leadership through work evaluation of satisfaction and stress in Europe. Journal of Public Relations Research, 33(3), 185-203. https://doi.org/10.1080/1062726x.2021.2010557
Aldoory, L., & Toth, E. L. (2021). The future of feminism in public relations and strategic communication: A socio-ecological model of influences. Rowman & Littlefield.
Zeler, I., Fuentes-Lara, C. & Moreno, Á. (2022). Female leadership in Communication management in Spain: making a difference in a sexist culture. Corporate Communications: An International Journal, 27(5), 74-92. https://doi.org/10.1108/CCIJ-04-2022-0047
Moreno, Á., Khalil, N. & Tench, R. (2021) Enemy at the (house) gates: permanence of gender discrimination in public relations career promotion in Latin America. Communication & Society, 34 (3), 169-183. https://doi.org/10.15581/003.34.3.169-183
Stay tuned
In the coming weeks we’ll issue new chapters of #EUPRERApeople! Be sure to receive them in your mailbox:

20 July 2023
Education Café in Prague: poll and registration

A new activity. The Education Café is a 90 min. workshop proposed by the EUPRERA PR Education Network as a way to explore issues shared by EUPRERA members and EUPRERA Congress participants in their teaching activity. This is an adaption of the World Café, a methodology for hosting group dialogue that puts an emphasis on the power of simple conversation in considering relevant questions and themes.

As a participant in the Education Café, you will go through quick rounds of informal discussions regarding topics, issues and possible solutions that are relevant to communication and public relations education. You will share your personal experiences in the classroom and will have the opportunity to learn from other colleagues. The summary and insights of the discussions will be shared with the EUPRERA community and inform future projects of the Education Network.

When and where. The first edition of the Education Café will take place Wednesday, September 20th 2023, from 15:10 to 16:40 at UMPRUM, Technology Center Mikulandská – please see the Congress website for the exact location of the venue.

Registration. In order to register, you need to select the Education Café as an activity during the EUPRERA congress registration process. You do not need to pay any fee in order to attend the Education Café, nor prepare any material, only be open to experience and knowledge exchange with other international colleagues through constructive conversations.

Topics. The Education Café is for all the EUPRERA community. In order to make this experience as relevant as possible for you, we need your input regarding which topics we should address during this first edition. Please find below a selection created by the members of the EUPRERA PR Education Network from which we kindly ask you to select your top three by September 15th, 2023 (no matter if you attend the Prague congress or not).

  • From negative to positive: Transform negative, dull or problematic tools and activities for the students (e.g.: leading an online presentation, integrating ChatGPT, identifying issues and solutions themselves) into positive and constructive ones in the classroom.
  • Education and sustainability: How do we teach and embed sustainability into courses/curriculums, how do we enable a more clear link between sustainability, what we teach and SDGs in order to build a framework around teaching PR and sustainability?
  • Curriculum development: Back to basics or follow the hypes? What approaches do PR educators have within their systems and how to approach this balance/imbalance?
  • Map course progression throughout the years: What subjects and topics do you teach in the 1st, 2nd, 3rd year of BA?
  • The challenge of reading: How to bring students to read (in a blended environment)? If the students do not go through the recommended readings before the class, it is difficult to have a constructive experience.
  • Gen Z: How to talk with them, how to bridge the gap? Are we speaking the same language?
  • Assessments and students: (How) do we involve students as active agents in course assessments?
  • Technology and education: Integrating technology into PR education
Select your top three topics!

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