EUPRERA Digital Transformation Network: presentation on November 25
Based on members’ feedbacks, the previous EUPRERA Digital PR network has been re-focused on Digital Transformation and calls for new team members.
The network aims at developing a greater understanding of the new trends characterizing the digital communication field (i.e. Digital Transformation, Artificial intelligence, Chatbot-based relationships) and creating new knowledge concerning the different strategic and tactical practices across different European countries.
Among the expected outcomes, there are offline and online spaces of discussion and the creation of a body of theoretical and practical knowledge useful for research and teaching activities.
On November 25 at 5.00 pm CET, an online meeting will be held to present the network and all colleagues who are interested can attend and then decide whether to join (those who are or become members of EUPRERA can join the network). For receiving the link, please send an email to the network leader Grazia Murtarelli (grazia.murtarelli@iulm.it).
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Winni Johansen (PhD, Aarhus School of Business) is Professor of Corporate Communication at the Department of Management, Aarhus School of Business and Social Sciences (Aarhus BSS), Aarhus University (Denmark).
Finn Frandsen (born on January 14th 1956 in Holstebro, Danmark) graduated from Aarhus University, first in French and history of ideas and later in Romanesque philology (French and Italian).
“CSR in Hypermodern Times: Towards a New Measurement of Segmentation of Socially Conscious Publics” by Sarah Marschlich (Zurich University) and Ganga Dhanesh (Zayed University) (picture).
EUPRERA recognized as Excellent PhD thesis the dissertation “Corporate agenda for strategic topic planning Theoretical framework and empirical findings on topic-based corporate communications” by Alena Kirchenbauer from University of Hohenheim, Germany.
Practical Impact Award – “Put your students before your public image”: A Critical Discourse Analysis of Strategic Communications in the University of Warwick Rape Chat Scandal” by Clara Heroux-Rhymes from London School of Economics and Political Science, UK.