Engaging diverse communities: a guide to museum Public Relations
This book by Melissa A. Johnson details how institutions can use communication fundamentals to establish and maintain relationships with a range of cultural groups and constituencies. To do so, the author interviews communicators at cultural heritage museums to understand the challenges of representing communities based on racial, ethnic, generational, immigrant, and language identities.
Melissa also presents an analysis of communication tactics in more than 200 art, history, African American, American Indian, and other ethnic museums. It guides through best public relations practices, especially in digital media relations, website content production, social media, and event planning. The text also addresses visual aesthetics, cultural expression, and counter-stereotypes.
info@euprera.org
Facebook
YouTube

Winni Johansen (PhD, Aarhus School of Business) is Professor of Corporate Communication at the Department of Management, Aarhus School of Business and Social Sciences (Aarhus BSS), Aarhus University (Denmark).
Finn Frandsen (born on January 14th 1956 in Holstebro, Danmark) graduated from Aarhus University, first in French and history of ideas and later in Romanesque philology (French and Italian).
“CSR in Hypermodern Times: Towards a New Measurement of Segmentation of Socially Conscious Publics” by Sarah Marschlich (Zurich University) and Ganga Dhanesh (Zayed University) (picture).
EUPRERA recognized as Excellent PhD thesis the dissertation “Corporate agenda for strategic topic planning Theoretical framework and empirical findings on topic-based corporate communications” by Alena Kirchenbauer from University of Hohenheim, Germany.
Practical Impact Award – “Put your students before your public image”: A Critical Discourse Analysis of Strategic Communications in the University of Warwick Rape Chat Scandal” by Clara Heroux-Rhymes from London School of Economics and Political Science, UK.