New textbook on strategic communication
This new fundamental textbook by Jesper Falkheimer and Mats Heide offers a broad insight into the field of strategic communication. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations – where strategic communication actually happens.
This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions. More info
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Strategic Research Professor at Newcastle University Business School and the Winspear Chair of Management at the Peter B. Gustavson School of Business, University of Victoria, Canada. Past editor of the Academy of Management Review, he is interested in profound organizational and institutional change. In 2010, he declared: “Organizational theorists pay too little attention to the critical role and function of corporate PR professionals in contemporary business organizations”. In Aarhus he will talk about communicative institutionalism.