Research results: the role of CMOs and CCOs
Taking a Stand is the third study released by the Institute for Public Relations and Peppercomm: an analysis based on in-depth interviews with 25 senior communications and marketing executives in large companies about how their roles and responsibilities are shifting in light of the current social, cultural and political landscape.
Findings say that while companies are more comfortable with uncertainty, they also are spending more time on their organizational principles and values. This is not a political piece advocating for any position; rather, this is a paper focused on what the interviewees reported. Go to the full report