State of the Art and Gap Analysis in Internal Communication Strategies
June 16, hrs 11.00-12.00 CEST
As we all know, internal communication (IC) has played a significant role, taken enormous responsibility and gained a lot of visibility in times of pandemic. Yet, if we want to get out of the headlines, theories, models, assumptions, estimates, quick conclusions, clichés or trends debated in social networks, we need to put our feet on the ground, reach out, do extensive research and ask ourselves the following questions: What has characterized the professional practice in IC? What have the professionals responsible for the IC done to overcome such an adverse scenario? In other words: how has the IC been managed during the pandemic months? What are the most relevant changes that will define the IC in the next 3 years?
In this webinar, the different members will present the work that is being carried out on IC from different perspectives, from long before the pandemic, but also their work-in-progress preliminary insights on how IC is adapting to the new scenarios it is facing: the new economy, emerging job/employment patterns, telework, hot desk offices, self-management and/or self-leadership, work-life balance, ambiguity management, privacy, cybersecurity, generational diversity of workforces, etc.
Speakers: Joan Cuenca-Fontbona, Ramon Llull University; Mariana Sueldo, ISM University of Management and Economics, Vilnius University; Susana Miquel-Segarra, Jaume I University; Cristina Aced-Toledano, UPF Barcelona School of Management; Marc Compte-Pujol, Open University of Catalonia; Mari Cruz López-Ayala, Rey Juan Carlos University; Wim J.L. Elving, Hanzehogeschool Groningen; Gisela Gonçalves, University of Beira Interior
This webinar is linked to the EUPRERA network Strategy and Internal Communication Management