Teaching Digital Communication

Date and Time: August 31, 2026, 14:00-15:00 (CEST)

What to expect from the webinar

Discover new ways to teach Digital Communication to undergraduate and postgraduate students of Public Relations, Strategic Communication, and Corporate Communication. This webinar will introduce a new Routledge textbook (Digital Communication Management: Theories and Practices for a Global and Volatile World, 2025) and theoretical framework (Digital Media-Arena Framework) being used by university teachers and students. Join this webinar to hear from teachers and students who are using these resources, including the Handbook on Digital Corporate Communication (2023, forthcoming 2027). It will also showcase Digital Communication subjects/modules being taught in recent years. 

The Digital Media-Arena Framework (Badham et al, 2022, 2024) plays a role in helping scholars and students understand the digital communication environment today. See the 2024 Institute for Public Relations blog and a 2025 article in Corporate Communication Review. 

The webinar aims to crowdsource ideas on how to teach Digital Communication, so please join us to share your own ideas and experiences. We will talk about curriculum, assignments, readings, other pedagogical tools (case studies, exercises, slides, podcasts, quizzes, practitioner Q&As), and critical perspectives (the dark side of digital communication).

This webinar is run by the EUPRERA Education Network.

Special offers

As part of this webinar, we are pleased to share the following opportunities to access the Digital Communication Management (2025) textbook:

  • Live attendee raffle: We will be giving away one free copy of the textbook as a raffle prize for webinar participants. Make sure to join us live for your chance to win!

  • EUPRERA member raffle: EUPRERA members will have a chance to win one free copy of the textbook. Keep an eye out for the recording newsletter after the webinar, which will include a form giving members 1 week to enter this exclusive raffle.

  • 20% discount: We are offering a 20% discount on the textbook standard price. Simply use the code 26AEV2 on the publisher website.

Speakers

Mark Badham, Senior Lecturer, Leeds Beckett University, UK

Mark Badham is Senior Lecturer in Public Relations at Leeds Beckett University (UK). With Prof Vilma Luoma-aho, he is co-author of Digital Communication Management: Theories and Practices for a Global and Volatile World (2025), co-editor of Handbook on Digital Corporate Communication (2023, forthcoming 2027), and co-host of the podcast Digital Corporate Communication – Dialogues with Scholars. Mark has taught at universities in the UK, Finland, Estonia, Lithuania, Germany and Australia.

Mariana Sueldo, educator and communication researcher, Vilnius University’s Faculty of Communication, Lithuania

Mariana Sueldo is an educator and communication researcher at Vilnius University’s Faculty of Communication (Lithuania), where she leads the bachelor programme in Innovative Communication and Entrepreneurship and teaches Organizations, Innovation and Communication. Her work focuses on strategic internal communication, organizational innovation, organizational listening in multichannel communication strategies, and the role of communication in supporting employee well-being.

Kelly O’Hanlon, Course Director for MA Public Relations and Senior Lecturer, Birmingham City University, UK

Kelly O’Hanlon is Course Director for MA Public Relations and Senior Lecturer at Birmingham City University (UK). A contributing writer to Pearson’s Public Relations: Strategies and Tactics (12th Global Edition, 2025), Kelly has an agency background and remains active in industry, as a media commentator, and serving on the CIPR Midlands committee, organising events including the annual Midlands PR conference.

Anca Anton, Associate Professor and Vice-Dean for Research at the Faculty of Journalism and Communication Studies, University of Bucharest, Romania

Anca Anton is Associate Professor and Vice-Dean for Research at the Faculty of Journalism and Communication Studies, University of Bucharest (Romania). Her work focuses on public relations, communication management, AI-mediated communication, professional well-being, and media responsibility. She is an EUPRERA Board member and co-lead of the EUPRERA Education Network. Her recent publications address PR education, workplace well-being in public relations, professional fluidity between media and communication industries, and gender and freelancing in the communication industries.

Duration

1 hour