Senior and emerging corporate and brand communicators are invited to attend the Strategic Communication & Research Conference co-sponsored by PRIME Research and the Institute for Public Relations, to be held on September 13 in Atlanta, USA. Attendees will learn how to improve their return on PR investment using strategic research. More info
Taking a Stand is the third study released by the Institute for Public Relations and Peppercomm: an analysis based on in-depth interviews with 25 senior communications and marketing executives in large companies about how their roles and responsibilities are shifting in light of the current social, cultural and political landscape.
Findings say that while companies are more comfortable with uncertainty, they also are spending more time on their organizational principles and values. This is not a political piece advocating for any position; rather, this is a paper focused on what the interviewees reported. Go to the full report
The Institute for PR sponsors three awards, traditionally awarded at the Annual Distinguished Lecture Dinner in November each year. The three awards are intended to bring recognition to individuals in the profession and in the academia that further the mission of the Institute of PR.
You can propose nominations until June 15 for the following awards:
- Alexander Hamilton Medal: Major lifetime contributions to the practice of public relations More info
- The Jack Felton Medal for Lifetime Achievement: For Giving Back and Excellence in Public Relations Research, Measurement, and Evaluation More info
- Pathfinder Award: Recognition of an original program of scholarly research More info
March 8, 2018 – For Women’s day, the Institute for Public Relations has published an article by Ángeles Moreno and Ralph Tench on the gender research from the European Communication Monitor and the Latin American Communication Monitor.
“During our twelve years of studying the annual status of the profession through the European Communication Monitor and the Latin American Communication Monitor, we have also painted a picture of the gender issues in public relations and communication management practice”, said the authors. The article gives an overview on:
- the feminization of the profession
- the gender division regarding salaries
- the gap between work and life
- the changes in gender stereotypes
For the fourth annual edition of the Top 10 Research Insights of 2017, the Institute for PR did something different and added an 11th study: “we believe every single one of these research studies have some great learnings for the profession”.
This report is based on the studies’ rigor of methodology, findings, relevance to practice and accessibility. And this year we are happy to see the European Communication Monitor, conducted by EUPRERA and EACD and lead by Ansgar Zerfass, classified in the 5th place!
The fourth edition of this report encompasses research ranging from fake news to the growth of digital and the impact of automation and artificial intelligence. Each year the IPR Board will continue to present top research insights that uncover the science beneath the art of public relations™.
The Institute for Public Relations (IPR) and the Public Relations Society of America (PRSA) have released a new research study that explores the knowledge, skills and abilities of entry-level PR professionals.
The study found entry-level professionals in public relations have a wide range of expertise, including some gaps, in knowledge, skills and abilities in core areas. The study also found that respondents were willing to improve their KSA gaps through professional development opportunities, especially if supported by their employer. Read the key findings / See the full report