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4 May 2022
#EUPRERAtalks – Public Affairs on May 24
Public Affairs and Lobbying – what is it good for?
May 24, hrs 13.00-14.00 CEST

In an age where citizens often believe themselves to be powerless and that the lobbying game is rigged in favour of the powerful, how might “good” lobbying might create more participation; make politics more accountable; or make democracies more responsive to the “ordinary” citizen.

Colleagues from our community are invited to this webinar to listen to and interact with the guest speaker Kelsey Beltz, The Good Lobby, Head of Partnerships and Education, together with Camilla Nothhaft, Lund University, Sweden; Anna Shavit, Charles University, Prague; Scott Davidson, University of Leicester, UK.

This webinar is linked to the EUPRERA network Public Affairs and Lobbying

25 March 2022
#EUPRERAtalks new webinar series: first instalment on social media influence

Starting from April 21, a new series of webinars will be released for all the EUPRERA community: #EUPRERAtalks. We are going to dive into the newest findings from studies, projects and thematic networks led by our members. A new and effective way to get in touch with state-of-the-art research on strategic topics of communication.

The first instalment of this new series will be on April 21 with with Laura Illia, Elanor Colleoni, Michael Etter, Katia Meggiorin, who are presenting their latest paper titled “Finding the Tipping Point: When Heterogeneous Evaluations in Social Media Converge and Influence Organizational Legitimacy” (available here in open access):

Here is a brief summary of what to expect from the first meeting:

Can citizens impact the broader discourse about an organization and its legitimacy? While social media have empowered citizens to publicly question firms through large volumes of online evaluations, the high heterogeneity of their evaluations dilutes their impact. Applying a threshold vector autoregressive model (TVAR) analysis of 2.5 million tweets and 1,786 news media articles, this research tests the condition by which the heterogeneity of online evaluations converges and influences the broader media discourse.

Although social media evaluations do not initially influence media legitimacy, they become influential after reaching a tipping point of refracted attention, which is created by high volume and convergence of individual evaluations around few aggregative frames. Thus, social media storms may influence the broader discourse about an organization when this discourse converges and reaches a tipping point, rather than merely through the massive participation of citizens.

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17 May 2021
European Communication Monitor: Key Insights & Discussion on May 21

On May 21 from 11.00 am to 12.00 pm CEST, the ECM21 Webinar will see the launch of the 15th annual edition of the largest survey on strategic communication worldwide.  The results will be discussed in an interactive webinar with members of the research team and senior representatives from the communications field.

Themes emerging from this year’s data include CommTech and the digital needs, uses and limitations for practitioners as well as exploring the wider strategies for managing digital infrastructures.

We have all experienced an extraordinary year professionally and personally with regards to our work and working environments and in this context the panel will also hear findings on the current and future embedding of video-conferencing in communications and in communication practitioners’ lives.

The final section of the webinar will explore the broader implications of other findings from this year’s study to build understanding of the future roles of communicators. What will they look like? What knowledge, skills and competencies will be required to fulfil them? Who will advise the boss today and in the future?

Registration and discounts
Standard fee

€ 150

EUPRERA members

Our members can join for free! Contact Virginia Villa (dpra@euprera.org) to get your disocunt code.
Registration

Please register here

7 December 2020
Latin-American Communication Monitor: preliminary results (report & video)

47% of Latin-American communicators have experienced several ethical challenges in their daily work over the past year

The two main ethical concerns of communicators are: (1) the use of bots to generate responses and follow them in social media and (2) the hacking of personal data of the public using big data analysis.

The countries that report major ethical challenges are Brazil, Peru, El Salvador, Argentina, and Uruguay.

Latin America, December 2020 – Researchers from the Latin American Communication Monitor (LCM 2020-2021) study presented exclusively, within the framework of the EUPRERA autumn sessions, a preview on the results obtained in the fourth edition of the multinational study on communication management in  the region (webinar recording available here).

During the session Juan-Carlos Molleda and Marco V. Herrera, researchers in the Latin American region presented the main findings on communication management issues and their relationships with cyber security, the status of women, ethical challenges, and new skills needed and concerns faced by of communicators in the region.

Puerto Rico and Cuba joined the study, having obtained data from 20 countries for the first time. The number of surveys answered also increased, from 1,165 to 1,683 responses. LCM continues to be the most representative study of the perceptions of communication professionals in the region, and where the opinions of professionals from different positions, experiences, and types of organizations are included.

The main growth of the sample was generated by the participation of communicators from large companies that are listed on the stock market and also from freelancers. In other demographics, the study reports that three out of four responses are from women; a drop in the levels of affiliation to professional associations was also detected.

Early findings

In the segment dedicated to ethical challenges and resources for integrity management, the study reported that 47% of Latin American communicators have experienced several ethical challenges in their daily work over the past year, and the two main ethical concerns of communicators are: the use of bots to generate responses and follow them in social media, and the exploitation of personal data of the public using big data analysis. The countries that report major ethical challenges are Brazil, Peru, El Salvador, Argentina, and Uruguay.

In the management of integrity and ethical challenges communicators use the ethical guidelines of their organizations 88% and personal values 89% are the preferred resources (the guides of professional associations only represent 79%). Communicators in joint-stock companies are the ones who use ethical codes the most.

Regarding the issue of cyber security, 75% of professionals believe that the issue is relevant to their daily work. Four out of 10 professionals have experienced cyber attacks or incidents of data theft in their own organization, and the most important concern of communicators from all sectors is possible criminal attacks on their online platforms and digital infrastructure 62% (overall)

On the important issue of gender equity at work: this study reports that in 64% of communication departments and agencies, the majority of professionals are women, but only one in two reaches managerial positions. It was also found that gender equality has improved significantly in Chile, Peru, and Venezuela; however, it was also found that more actions are necessary to improve in Argentina, Brazil, El Salvador, and Panama.

For professionals in the region, the most important strategic issues for communication management projected towards 2023 are: coping with the digital evolution and the social web; use big data and / or algorithms for communication; and explore new ways to create and distribute content. Regarding the Importance of communication channels and instruments today and in the future, communicators believe that mobile communication is advancing rapidly. Regarding relations with traditional media, participants believe that they are in recession.

Regarding the Competency development in the communication profession, the study reports that four out of five professionals in Latin America believe that constant improvement is necessary.

At the end of the session, the report on excellency in communication was presented, the study reports that only 23% of the communication departments of companies can be considered as an excellent communication department.

Download as pdf
Watch the webinar recording
Go to the LCM website
3 December 2019
Free webinar: the Future of Work report
Institute for PR’s free webinar
The Future of Work: Preparing for Tomorrow’s Reality Today
featuring the report’s author Melissa Dodd
∼ December 5 at 1pm EST (7pm CET) ∼

The IPR 2019 Future of Work Report investigates the future of work and the impact of several factors on the changing nature of work, including a rapidly and continuously shifting technological landscape, the growth of globalization, and the juxtaposition of new and tenured members of the workforce.

While some technological innovations have already made a significant impact on organizations, the future of work is more than just artificial intelligence (AI) and automation. The intents of this projects was to investigate the three interlinked dimensions of an organization: the work (the what), the workforce (the who), and the workplace (the where). Each offers unique challenges and opportunities for organizational (internal) communication.

Register now
22 July 2019
Disinformation in society: free webinar by the Institute for PR

Sixty-three percent of Americans view disinformation—or deliberately misleading or biased information—as a “major” problem in society, on par with gun violence (63%) and terrorism (66%), according to the 2019 Institute for Public Relations Disinformation in Society Report. The 2019 IPR Disinformation in Society Report surveyed 2,200 adults with Morning Consult to determine the prevalence of disinformation, who is responsible for sharing disinformation, the level of trust in different information sources, and the parties responsible for combatting disinformation.

Learn more about disinformation’s role in society
in this free webinar featuring
IPR President and CEO Dr. Tina McCorkindale
on August 1 at 4pm EST
– register now –

Recently released by the Institute for PR is also the 3rd episode of the series In a car with IPR: in this episode Eileen Sheil gives us an exclusive tour of a Mobile Stroke Treatment Unit, discusses her role at Cleveland Clinic and shares the latest IPR research.

– watch it now –

2 October 2018
Institute for PR free webinar on Women's Leadership in PR, October 11

In this first part of a two-part study, KPMG and the Institute for Public Relations (IPR) conducted a series of focus groups with female and male executives and mid-level leaders in agencies and corporations to find out their views on mentorship, leadership, work-life integration, workplace policies, and their ascension to the top. Both groups gave solutions for how to boost women in leadership in the profession. The results may surprise you!
Join IPR President & CEO, Tina McCorkindale, and KPMG’s Megan Dubrowski and Rebecca Rickert on October 11 at 2pm ET, for a discussion of study insights, findings, and next steps.

More info and registration

15 June 2018
Communications Industry Investing More in Technology

The Public Relations Society of America (PRSA) and APPrise Mobile’s second annual Technology Trends survey found that professionals are ramping up spending on technology, with a focus on mobile and improving analytics.

Companies increasingly recognize the importance of mobile technology, but the survey also found that there is no real strategy behind the use of mobile in the workplace. In other findings, email continues to be the most highly used messaging tool, despite the fact that most respondents believe it is not the most effective form of communication. Compared to last year, there is also greater usage of and reliance on newer communications technologies such as social media, social collaboration and messaging.

More than 700 industry pros responded to the second annual survey, which sought to understand companies’ budget priorities, what technologies are most effective, and what needs to be done technologically to ensure that communicators are best equipped to do their work.

“We’re seeing greater adoption of social and mobile media, without companies relinquishing established strategies and channels,” said Anthony D’Angelo, APR, Fellow PRSA, 2018 Chair, Public Relations Society of America. “Technology investments are certainly going up, and the next step will be for organizations to assess whether their ROI is growing commensurately.”

“The vast majority of the workforce is now comprised of younger generations like millennials and Generation Z,” said Jeff Corbin, CEO, APPrise Mobile. “They are dependent on the small screens of their mobile devices, so we need to think not so much about what technologies we use, but rather how we effectively use them to get our key messages into the hands of our targeted audiences.”

Key findings from the survey are below. The complete report will be released as part of a PRSA/APPrise Mobile webinar on June 7th. Click here to register.

  • State of Technology Spending
    • 44% of respondents said their company is investing more in technology now than it did last year; 36% said it is about the same.
    • Of those who said their company is spending, 51% said in mobile technology, 51% in analytics and 4% in video.
    • Fewer than half of respondents said their company does an “OK” job in offering digital tools to communicate; 38% said their company should “rethink” their digital workplace communications strategy; and only 9% said the company they work for does a great job.
  • Usage of technology year-over-year
    • Messaging technologies: 14% to 42% (200% increase).
    • Mobile: 8% to 23% (188% increase).
    • Social Collaboration: 15% to 37% (147% increase).
    • Social Media: 26% to 50% (92% increase).
    • Intranets: 53% to 65% (23% increase).
  • Evolution of Mobile
    • Only 44% of respondents said their companies have a Bring Your Own Device (BYOD) policy as compared to 48% in 2017.
    • 97% use their personal mobile device for email.
    • 56% use messaging apps on their personal device.
    • 33% access their company’s intranet on their mobile device but 71% said the experience either doesn’t work or is difficult.
  • Fewer employees report that messaging tools have been implemented across their entire company (38%) compared to last year (45%). At the same time, more employees report that messaging tools are used primarily by groups of employees (55%) compared to last year (31%).
    • Skype: 30%.
    • Slack: 14% (down from 41%).
    • Facebook Messenger (12%).
    • WhatsApp (11%).

Survey Methodology 
The survey data was collected via a SurveyMonkey poll largely comprised of PRSA members. In total, 717 communications professionals responded to the questionnaire conducted from January 17, 2018, through March 3, 2018. Communications professionals of varying tenure, industry, age demographic and agency/in-house designation were included.

About the Public Relations Society of America
PRSA is the nation’s largest professional organization serving the communications community. The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals. The organization sets the standards of professional excellence and ethical conduct for the public relations industry. PRSA collectively represents more than 30,000 members consisting of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA). Learn more about PRSA at https://www.prsa.org.

About theEMPLOYEEapp 
theEMPLOYEEapp® by APPrise Mobile is an internal communications and employee engagement mobile solution that allows any organization to have its own native app on Apple and Android mobile devices (as well as a web app for any other device that has a web browser). It securely integrates with a company’s employee database and allows for the instantaneous push of messages and distribution of content (documents, multimedia, web links, calendar appointments and live events) directly to an employee’s mobile device. For more information visit www.theEMPLOYEEapp.com. To learn more about other mobile communications products by APPrise Mobile, visit www.APPrise-mobile.com.

Media Contact
Rod Granger
Director, Public Relations & Communications
PRSA
rod.granger@prsa.org15

30 May 2018
Communications Industry Investing More in Technology

The Public Relations Society of America (PRSA) and APPrise Mobile’s second annual Technology Trends survey found that professionals are ramping up spending on technology, with a focus on mobile and improving analytics.
Companies increasingly recognize the importance of mobile technology, but the survey also found that there is no real strategy behind the use of mobile in the workplace. In other findings, email continues to be the most highly used messaging tool, despite the fact that most respondents believe it is not the most effective form of communication. Compared to last year, there is also greater usage of and reliance on newer communications technologies such as social media, social collaboration and messaging.
More than 700 industry pros responded to the second annual survey, which sought to understand companies’ budget priorities, what technologies are most effective, and what needs to be done technologically to ensure that communicators are best equipped to do their work.
“We’re seeing greater adoption of social and mobile media, without companies relinquishing established strategies and channels,” said Anthony D’Angelo, APR, Fellow PRSA, 2018 Chair, Public Relations Society of America. “Technology investments are certainly going up, and the next step will be for organizations to assess whether their ROI is growing commensurately.”
“The vast majority of the workforce is now comprised of younger generations like millennials and Generation Z,” said Jeff Corbin, CEO, APPrise Mobile. “They are dependent on the small screens of their mobile devices, so we need to think not so much about what technologies we use, but rather how we effectively use them to get our key messages into the hands of our targeted audiences.”
Key findings from the survey are below. The complete report will be released as part of a PRSA/APPrise Mobile webinar on June 7th. Click here to register.

  • State of Technology Spending
    • 44% of respondents said their company is investing more in technology now than it did last year; 36% said it is about the same.
    • Of those who said their company is spending, 51% said in mobile technology, 51% in analytics and 4% in video.
    • Fewer than half of respondents said their company does an “OK” job in offering digital tools to communicate; 38% said their company should “rethink” their digital workplace communications strategy; and only 9% said the company they work for does a great job.
  • Usage of technology year-over-year
    • Messaging technologies: 14% to 42% (200% increase).
    • Mobile: 8% to 23% (188% increase).
    • Social Collaboration: 15% to 37% (147% increase).
    • Social Media: 26% to 50% (92% increase).
    • Intranets: 53% to 65% (23% increase).
  • Evolution of Mobile
    • Only 44% of respondents said their companies have a Bring Your Own Device (BYOD) policy as compared to 48% in 2017.
    • 97% use their personal mobile device for email.
    • 56% use messaging apps on their personal device.
    • 33% access their company’s intranet on their mobile device but 71% said the experience either doesn’t work or is difficult.
  • Fewer employees report that messaging tools have been implemented across their entire company (38%) compared to last year (45%). At the same time, more employees report that messaging tools are used primarily by groups of employees (55%) compared to last year (31%).
    • Skype: 30%.
    • Slack: 14% (down from 41%).
    • Facebook Messenger (12%).
    • WhatsApp (11%).

Survey Methodology 
The survey data was collected via a SurveyMonkey poll largely comprised of PRSA members. In total, 717 communications professionals responded to the questionnaire conducted from January 17, 2018, through March 3, 2018. Communications professionals of varying tenure, industry, age demographic and agency/in-house designation were included.
About the Public Relations Society of America
PRSA is the nation’s largest professional organization serving the communications community. The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals. The organization sets the standards of professional excellence and ethical conduct for the public relations industry. PRSA collectively represents more than 30,000 members consisting of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA). Learn more about PRSA at https://www.prsa.org.
About theEMPLOYEEapp 
theEMPLOYEEapp® by APPrise Mobile is an internal communications and employee engagement mobile solution that allows any organization to have its own native app on Apple and Android mobile devices (as well as a web app for any other device that has a web browser). It securely integrates with a company’s employee database and allows for the instantaneous push of messages and distribution of content (documents, multimedia, web links, calendar appointments and live events) directly to an employee’s mobile device. For more information visit www.theEMPLOYEEapp.com. To learn more about other mobile communications products by APPrise Mobile, visit www.APPrise-mobile.com.
Media Contact
Rod Granger
Director, Public Relations & Communications
PRSA
rod.granger@prsa.org

13 September 2017
FREE webinar on Benchmarking Communications: how leaders can profit from evaluating performance and results

This webinar scheduled on Monday, September 25, from 15.00 to 16.00 CET, provides exclusive insights based on the world’s largest study in the field of public relations and strategic communication, the European Communication Monitor 2017. It assesses how communications departments use measurement and data to leverage their full potential.
Professors Ralph Tench and Ansgar Zerfass will present results and share learnings that are crucial for day-to-day management. AMEC Chairman Richard Bagnall will moderate the event, discussing case studies to illustrate how communications leaders utilise monitoring data to assess their performance and adopt successful strategies. Participants are invited to engage in discussion and pose questions to our experts online.
This is a free global webinar, brought to you by PRIME Research and AMEC – prior registration is required. It is part of AMEC’s Measurement Month 2017. Register now for free!

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