European Communication Monitor (ECM)

Annual study on developments and future trends
in strategic communication and public relations

The European Communication Monitor (ECM) is a cross-national empirical study which has been conducted annually since 2007 by a dedicated team of researchers within EUPRERA.

From 2007 until 2023, the ECM used a quantitative survey across more than 40 countries. Together with its affiliated surveys Latin American Communication Monitor (LCM), Asia-Pacific Communication Monitor (APCM) and North American Communication Monitor (NACM), it formed the Global Communication Monitor series, the largest regular global study in the field of strategic communication and public relations worldwide, with a longitudinal participation of more than 30,000 practitioners. The main characteristics of this phase are:

• the leading and most comprehensive analysis of the European market with up to 3,000 participating professionals each year (decision makers in PR, average age 40 years, from 40+ European countries)
• conducted by a cross-national research team of professors from five renowned universities plus a network of national contacts/professors in nearly 20 countries within the framework of EUPRERA
• organized together with EACD, a transnational body of leading communication professionals in companies and organisations
• in partnership with Cision, Fink & Fuchs, CECOMS and #NORA.

From 2024 onwards, the ECM will be based on a new methodological design with an even stronger focus on the most important decision-makers in the field across Europe. Details will be announced on the project website in due time.

Project leader

Prof. Dr. Ansgar Zerfass
Leipzig University, Germany
zerfass@uni-leipzig.de

Can Euprera members still join the project?

The research team has been established and is working well; it will not be expanded at the moment.