European Communication Monitor (ECM)
Annual study on developments and future trends
in strategic communication and public relations

The European Communication Monitor (ECM) is a cross-national empirical study which has been conducted annually since 2007 by a dedicated team of researchers within EUPRERA.

From 2007 until 2023, the ECM used a quantitative survey across more than 40 countries. Together with its affiliated surveys Latin American Communication Monitor (LCM), Asia-Pacific Communication Monitor (APCM) and North American Communication Monitor (NACM), it formed the Global Communication Monitor series, the largest regular global study in the field of strategic communication and public relations worldwide, with a longitudinal participation of more than 30,000 practitioners. The main characteristics of this phase are:

  • the leading and most comprehensive analysis of the European market with up to 3,000 participating professionals each year (decision makers in PR, average age 40 years, from 40+ European countries)
  • conducted by a cross-national research team of professors from five renowned universities plus a network of national contacts/professors in nearly 20 countries within the framework of EUPRERA
  • organized together with EACD, a transnational body of leading communication professionals in companies and organisations
  • in partnership with Cision, Fink & Fuchs, CECOMS and #NORA.

From 2024 onwards, the ECM will be based on a new methodological design with an even stronger focus on the most important decision-makers in the field across Europe. Details will be announced on the project website in due time.

Project leader

Prof. Dr. Ansgar Zerfass
Leipzig University, Germany

Can Euprera members still join the project?

The research team has been established and is working well; it will not be expanded at the moment.


Annual reports with results from the ECM surveys 2007–2022 are available on the project website.

The ECM 2023 report (also available on the website) provides an overview on key insights based on 15 years of research and an outlook with 15 theses on the development of the field.

The Communication Excellence book based on the results of the ECM and additional case studies, has been originally published in English, followed by adapted versions in Chinese, Croatian, Slovenian, and Spanish:

Tench, R., Verčič, D., Zerfass, A., Moreno, A., & Verhoeven, P. (2017).
Communication Excellence. How to Develop, Manage and Lead Exceptional Communications.
Cham: Palgrave Macmillan.

Zerfass, A., Chen, X., Hung-Baesecke, F., Tench, R., Verčič, D., Moreno, A., & Verhoeven, P. (2021).
Communication excellence – How to manage strategic communication and public relations in a global world.
Bejing: Communication University of China Press.

Tench, R., Verčič, D., Zerfass, A., Moreno, A., & Verhoeven, P. (2023).
Izvrsnost komunikacije: kako razviti, upravljati i voditi izuzetne komunikacije (Transl. L. Aškić).
Zagreb: Hrvatska udruga za odnose s javnošću.

Tench, R., Verčič, D., Zerfass, A., Moreno, A., & Verhoeven, P. (2023).
Komunikacijska odličnost: Kako razvijati, upravljati in voditi izjemno komuniciranje (Prev. P. Kofol).
Ljubljana: Fakulteta za družbene vede & Slovensko društvo za odnose z javnostmi 2023.

Moreno, A., Fuentes-Lara, C., Zurro-Antón, N. Tench,R. Zerfass, A., Verčič, D. & Verhoeven, P. (2023). Excelencia en Comunicación. Cómo desarrollar, dirigir y liderar comunicaciones excepcionales. Editorial UOC.

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