Strategic Health Communication Network

Researching the COVID19 crisis contributed to understanding how information about the emergency is flowing through diverse social groups and help to improve communication for future crisis scenarios.

In the global media systems, with a multiplicity of channels and transmitters, overload of information and proliferation of fake news, an agile and efficient management of communication is indispensable to gain the cooperation of citizens to manage the crisis.  Nevertheless, the existence of singular audiences that have informative relations only to certain groups and are informed only through the so-called eco cameras are increasing. Groups are able to transfer inaccurate or untrue information to other audiences, jeopardizing the development of coordinated actions.

  • GO: The mission of this network is to monitor the communication management of the COVID 19 crisis in diverse countries and from diverse perspectives and methodologies.
  • SO1: To monitor the main channels of information used by the general population regarding COVID 19
  • SO2: To understand the trust of the general population from diverse information sources regarding COVID 19
  • SO3: To evaluate the effectiveness of governmental communication by the general population
  • SO4: To cluster the knowledge about COVID 19 by general population

In a first phase a survey was launched to monitor channels of information, sources, levels of trust and information comprehension by the general public in three countries (Spain, Italy, UK). A second survey has been launched in October 2021 in a new set of countries like Finland, Portogal, Turkey, Croatia, US, Brazil, Argentina, Nigeria, Romania, Georgia, China.

Network leader

Angeles Moreno
Universidad Rey Juan Carlos, Spain

How can EUPRERA members join the network?

Accredited experienced researchers can still join the network for nation by nation comparative research. Consortiums working in the topic can join the network.

Scientific production
Journal papers

Poch-Butler, S. L., Moreno, Á., & Gelado-Marcos, R. (2023). The WHO’s communication strategies on social media during the early stage of the 2021 COVID vaccination campaign. Revista de Comunicación22(1), 377-395.

ALIKILIÇ ÖZLEM, GÖKALILER EBRU (2022). Covid-19 Pandemisinin Durumsal Kriz Iletisim Teorisi Kapsamında Degerlendirilmesi. INIF E- Dergi, 7(1), 191-212., Doi: 10.47107/inifedergi.1076862

Elanor Colleoni, Stefania Romenti, Chiara Valentini, Mark Badham, Sung-In Choi, Sungsu Kim, and Yan Jin (2022). “Does Culture Matter? Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19.” Sustainability14, 889. doi: 10.3390/su14020889  

GÖKALILER EBRU, ALIKILIÇ ÖZLEM, ALIKILIÇ INANÇ (2022). Trust and Media: Reflection of theBig Five Factor Personality Traits on COVID-19 Pandemic Communication. Turkish Review of Communication Studies, 1(40), 64-81., Doi: 10.17829/turcom.1050601

Ihlen, Ø., Just, S. N., Kjeldsen, J. E., Mølster, R., Offerdal, T. S., Rasmussen, J., & Skogerbø, E. (2022). Transparency beyond information disclosure: strategies of the Scandinavian public health authorities during the COVID-19 pandemic. Journal of Risk Research, 1-14. doi:10.1080/13669877.2022.2077416
Offerdal, T. S., Ihlen, Ø., Just, S. N., & Rasmussen, J. (2022). “We do not have any further info to add, unfortunately” – Strategic disengagement on public health Facebook pages. International Journal of Strategic Communication, 16(3), 499-515.

Lucinda Austin, Yan Jin, Brooke Liu, and Seoyeon Kim (published online, 2021). “Coping with Outbreaks: Towards an Infectious Disease Threat (IDT) Appraisal Model for Risk Communication.” Health Communication. doi: 10.1080/10410236.2021.2006394   

Offerdal, T. S., Just, S. N., Rasmussen, J., & Ihlen, Ø. (2022). ‘We do not have any further info to add, unfortunately’: Strategic disengagement on public health Facebook pagesInternational Journal of Strategic Communication16(3), 499-515.

Santosh Vijaykumar, Daniel Rogerson, Yan Jin, and Mariella Silva de Oliveira Costa (2022). “Dynamics of Feedback Behaviours to Social Peers Sharing COVID-19 Misinformation on WhatsApp in Brazil.” Journal of the American Medical Informatics Association, 29(1), 33-42.   

Seoyeon Kim, Lucinda Austin, Brooke Liu, and Yan Jin. (2022). “Exploring Differences in Crisis Literacy and Efficacy on Behavioral Responses during Infectious Disease Outbreaks.” Public Relations Review48(3), 102204. doi: 10.1016/j.pubrev.2022.102204  

Taylor Voges, Yan Jin, LaShonda Eaddy, Shelley Spector. (forthcoming). “Effective Communication Management in a Public Health Crisis: Lessons Learned about COVID-19 Pandemic through the Lens of Health Communication Executives.” Journal of Communication Management.  

Wollebæk, D., Fladmoe, A., Steen‐Johnsen, K., & Ihlen, Ø. (2022). Right‐wing ideological constraint and vaccine refusal: The case of the COVID‐19 vaccine in Norway. Scandinavian Political Studies, 45(2), 253-278.
Kjeldsen, J. E., Mølster, R., & Ihlen, Ø. (2022). Expert uncertainty: Arguments bolstering the ethos of expertise in situations of uncertainty. In S. Oswald, M. Lewinski, S. Greco, & S. Villata (Eds.), The pandemic of argumentation (pp. 85-103). Springer.
Ihlen, Ø., Johansson, B., & Blach-Ørsten, M. (2022). Experiencing COVID-19 in Denmark, Norway and Sweden: The role of the Nordic model. In R. Tench, J. Meng, & Á. Moreno (Eds.), Strategic Communication in a Global Crisis (pp. 184-198). Routledge.

Xuerong Lu, Santosh Vijaykumar, Yan Jin, and Daniel Rogerson (2022). “Think Before You Share: Beliefs and Emotions that Shaped COVID-19 (Mis)information Vetting and Sharing Intentions among WhatsApp Users in the United Kingdom.” Telematics and Informatics67, 101750. doi: 10.1016/j.tele.2021.101750 

Youngji Seo, Silvia Ravazzani, Hyoyeun Jun, Yan Jin, Alfonsa Butera, Alessandra Mazzei, and Bryan Reber (2021). “Unintended Effects of Risk Communication: Impacts of Message Fatigue, Risk Tolerance, and Trust in Public Health Information on Psychological Reactance.” Journal of International Crisis and Risk Communication Research, 4(3), 517-544. doi: 10.30658/jicrcr.4.3.3  

Special Issues Edited

Yan Jin, Special Issue Editor, Journal of International Crisis and Risk Communication Research: “COVID-19 Crisis and Risk Communication” Special Issue, Volume 4, Issue 2, 2021.

Meng, J. & Tench, R. (2022) Strategic Communication and the Global Pandemic: Leading through Unprecedented Times, International Journal of Strategic Communication, 16:3, 357-363, DOI: 10.1080/1553118X.2022.2075750

Special Book Edited

Tench, R., Meng, J., and Moreno, A. (2022) Strategic Communication in a Global Crisis National and International Responses to the COVID-19 Pandemic. Routledge, London ISBN-13 9781032026954

Other books

Johansson, B., Ihlen, Ø., Lindholm, J., & Ørsten, M. (Eds.). (2023). Communicating a Pandemic: Crisis Management and Covid-19 in the Nordic Countries. NORDICOM. 

Book Chapters

Meng, J., Reber, B. H., & Xie, T. Communication professionals’ adaptation to COVID-19 impacts in North America. In Strategic Communication in a Global Crisis (pp. 32-48). Routledge.

Álvarez-Nobell, A., Molleda, J. C., Moreno, Á., & Suárez-Monsalve, A. M. Latin America and the strategic communication dilemma in times of COVID-19. In Strategic Communication in a Global Crisis (pp. 49-64). Routledge.

Álvarez-Nobell, A. Strategic communication and left-wing populist governments: The paradigmatic case of crisis management due to COVID-19 in Argentina. In Strategic Communication in a Global Crisis (pp. 201-219). Routledge

Athaydes, A. S., Abreu, K. C. K., & de Jesus, M. V. Brazil and the COVID-19 pandemic: Crisis communication management as opposed to public communication. In Strategic Communication in a Global Crisis (pp. 220-239). Routledge.

Nwasum, C. J., Abaneme, E. C., & Ifeanyichukwu, A. C. An African perspective of COVID-19 communication: Citizens’ perspectives and sense-making of the pandemic in Nigeria. In Strategic Communication in a Global Crisis (pp. 323-342). Routledge.

Colleoni, E., Olivieri, M., Romenti, S., & Murtarelli, G. “I am impressed by how quickly they changed”: The impact of CSR communication initiatives during COVID-19 among millennials in Italy. In Strategic Communication in a Global Crisis (pp. 89-111). Routledge.

Tench, R., Meng, J., & Moreno, Á. Implications for the future of strategic communications from the COVID-19 pandemic. In Strategic Communication in a Global Crisis (pp. 345-350). Routledge.

Meng, J., Sun, R., Xie, T., & Wang, Z. Assessing COVID-19 communication in China: Communication channels, sources for information and information retention. In Strategic Communication in a Global Crisis (pp. 69-86). Routledge.

Navarro, C., Moreno, Á., & Fuentes-Lara, C. COVID-19 information seeking in Spain: How media use affects trust in the government. In Strategic Communication in a Global Crisis (pp. 132-147). Routledge.

Gonçalves, G., Piñeiro-Naval, V., & de Sá, S. Risk communication and disinformation in Portugal: How media consumption affects the understanding of COVID-19 health-protective messages. In Strategic Communication in a Global Crisis (pp. 112-131). Routledge.

Moreno, Á., Monsalve, A. M. S., Molleda, J. C., Athaydes, A., Herrera, M., & Nobell, A. Á. (2017). Latin American Communication Monitor 2016-2017 Tendencias en comunicación estratégica: big data, automatización, engagement, influencers, coaching y competencias. Resultados de una encuesta en 17 países.: Tendencias en comunicación estratégica: Big data, automatización, engagement, influencers, coaching y competencias. Resultados de una encuesta en 17 países.

ALIKILIÇ ÖZLEM, GÖKALILER EBRU, ALIKILIÇ INANÇ Strategic Communication in a Global Crisis, National and International Responses to the COVID-19 Pandemic, Bölüm adı:(COVID-19 communication in Turkey exploring the public’s informationseeking behaviour) (2022), Routledge,Editör:Ralph Tench, Juan Meng, Ángeles Moreno, Basım sayısı:1, Sayfa Sayısı 390, ISBN:978-1-032-02695-4.

Cmeciu, C. (2021). Keep calm and get informed: Risk communication and engagement during the COVID-19 pandemic in Romania. In Oliveira, L., Tajariol, F. and Gonçalves, L.B. (eds.), Digital services in crisis, disaster, and emergency situations. Hershey: IGI Global, pp. 246-267.

Kaladze, N., Bibilashvili, L., & Bandzeladze, M. Crisis communication by the government of Georgia during the COVID-19 pandemic. In Strategic Communication in a Global Crisis (pp. 263-281). Routledge.

Sung In Choi, Yan Jin, and Mark Badham. (2022). “Factors Influencing Americans’ Preventive Behaviours during the COVID-19 Pandemic: Lessons for Strategic Health and Risk Communicators.” Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic (Eds. R. Tench, J. Meng, and A. Moreno-Fernández), Routledge.  

Tench, R., Bridge, G. (2022) The good, the bad and the ugly: learning lessons from the UK’s COVID-19 communication In Strategic Communication in a Global Crisis National and International Responses to the COVID-19 Pandemic. Editors: Tench, Ralph, Meng, Juan, Moreno, Angeles. 151-164. Routledge, London 31 Oct 2022 (Chapter) Publisher URL

Tench, R., Meng, J., Moreno, A. (2022) A world turned upside down 3 RALPH TENCH, JUAN MENG AND ÁNGELES MORE In Strategic Communication in a Global Crisis National and International Responses to the COVID-19 Pandemic. Editors: Tench, Ralph, Meng, Juan, Moreno, Angeles. 3-13. Routledge, London 31 Oct 2022 (Chapter) Publisher URL

Valentini, C. & Badham, M. (2022).Public trust in governments’ communicating wit intermediaries: Finnish and Swedish Governments during the COVID-19 pandemic. Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic (Eds. R. Tench, J. Meng, and A. Moreno-Fernández), Routledge.

Valentini, C. Ihlen, O, Tench, R.(2022). A question of trust: Exploring trust concepts, experiences, and early observations from Europe. Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic (Eds. R. Tench, J. Meng, and A. Moreno-Fernández), Routledge.  

Special panel

Romenti, S. (2022) One Global Pandemic, Many Divergent Citizens’ Responses: Public Attitudes toward COVID-19 Vaccination. EUPRERA 23RD ANNUAL CONGRESS.Vienna, Austria, 21-24 September 2022. Discusant: Winnie Johansen


Anton, A., Cmeciu, C., Nicola, AM (October 2021). Assessment of Governmental communication during the COVID-19 pandemic:Dialogic discursive (de)legitimation on Facebook”. Presentation at the International Congress of Investigation and Communication in Digital Society, Peru. 

Zurro, N., Moreno, A., Soria, A. & De Troya, M. (2022). Communication in Public Health Emergencies: Analysis of a decade of Scientific Research in Crisis and Risk Communication

Ja Kyung Seo and Yan Jin. (2022, August). “Mask-wearing as an Unspoken Statement of One’s Identity during the COVID-19 Pandemic.” Association for Education in Journalism and Mass Communication (AEJMC), Detroit, MI.

Ivanka Pjesivac, Leslie Klein, Wenqing Zhao, Xuerong Lu, and Yan Jin. (2022, May). “Factors that Impact COVID-19 Conspirational Beliefs and Health-Related Behaviors.” ICA Conference, Paris, France. 

Sung In Choi, Sungsu Kim, Yan Jin, Chiara Valentini, Mark Badham, Stefania Romenti, and Elanor Colleoni. (2022, May). “Trust and Cultural Factors Shaping COVID-19 Vaccination Intentions across Six Countries.” ICA Conference, Paris, France.

LaShonda Eaddy, Santosh Vijaykumar, Xuerong Lu, Yan Jin, Aravind sraamkumar, and Swati Sharma. (2022, March). “Trust: The Shrouded Public Health Threat.” International Crisis and Risk Communication Conference (ICRCC), Orlando, FL.

Youngji Seo, Wenqing Zhao, Sung In Choi, Yan Jin, Brittany Shivers, and Elise Karinshak. (2022, March). “How Emotional Appeals in Health Promotion Messages and User-generated Comments Impact COVID-19 Vaccination Intention: The Mediating Role of Psychological Reactance.” International Public Relations Research Conference (IPRRC), Orlando, FL. 

Sung In Choi, Yan Jin, Chiara Valentini, Mark Badham, and Sungsu Kim. (2022, March). “How Diverse Publics’ Perceptions of Health Information Channel Credibility and COVID-19 Risk

Impacted Their Preventive Behavioral Intention: Insights from a U.S. National Survey.” IPRRC, Orlando, FL. 

Lievonen, M., Valentini, C., & Badham, M. (2022, July 1). Managing Diverse Stakeholder Expectations through Strategic Ambiguity:A Case Study of Public Sector Communication in Finland. Bledcom annual congress, Lake Bled, Slovenia. 

ALIKILIÇ ÖZLEM, GÖKALILER EBRU, ALIKILIÇ INANÇ (2021). COVID-19 Communication in Turkey in the Context of Government, Public and Pandemic: Exploring Public’s Information – Seeking Behavior. EUPRERA 2021 Congress

Ilhen, Ø (2022). Communication, Trust, Politicization, and Vaccine Hesitancy, EUPRERA Annual Congress, 21-24 September Vienna, Austria. 

Jin, Choi, Badham, Valentini & Kim (2022) Feelings and Healings in Different Spaces and Phases: How Individuals Cope with the COVID-19 Threat Cognitively, Affectively and Conatively, EUPRERA Annual Congress, 21-24 September Vienna, Austria.

Valentini, Jin, Colleoni, Romenti, and Kim  (2022). Dramatizing COVID-19: How Exposure to Biased Content from News Media and to Other Sources Shape Individuals’ Emotional Responses to Pandemic Information. EUPRERA Annual Congress, 21-24 September Vienna, Austria

Poch, S. Moreno, A. Fuentes, C. Navarro, C. & Zurro, N. (2022) The World Health Organization’s Communication on Vaccination: An Analysis of Strategic Communication and Public Responses on Twitter, EUPRERA Annual Congress, 21-24 September Vienna, Austria

Cmeciu, C., Anton, A. and Nicola, A. (2022) Narratives as a content strategy in COVID-19 vaccination campaign in Romania. Assessment of digital publics’ Facebook engagement behaviors, EUPRERA Annual Congress, 21-24 September Vienna, Austria

Moreno, A. “The sun dark fase: risks of sun exposition and preventive strategies, diagnosis and traitment for skin cancer”, Universidad Soludable, Universidad Rey Juan Carlos, 4 de abril de 2022.

Moreno, A. “Cancer prevention and social media”, Saludable II, Málaga, 22 October 2021

Fuentes-Lara, C. “Comunicancer, the project”, Saludable II, Málaga, 21 June 2022


Yan Jin, Co-Principal Investigator (Co-PI), “Combatting Infodemics through Evidence-based Misinformation Management Strategies” (75F40121C00088). US Food and Drug Administration (FDA): total $224.478K [direct $156.222k], 2021-2024. [PI: Brooke Fisher Liu]  External Funding (Awarded)

Valentini, C., Principal investigator. “Covid-19 voices in Finnish news media in the global context: a comparative study of news media’s roles and public perceptions in pandemic communications across five countries” (CONVID-19 HSS), 2021-2023. HELSINGIN SANOMAT FOUNDATION, 150,000 euros

Moreno, A., Principal investigator (PI), “Strategic Communication for Prevention of Skin Cancer caused by Sun Photo-Exposition. (COMPREVEN(P)CANCER). Ministerio de Ciencia e Innovación. Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020.PID2020-116487RB-100, 73,810 euros.

Project submission

Cmeciu, C. (project leader), Anton, A. & Glavan, E. (members). Strategic health communication within the postmodern medical paradigm. Beyond the (de)legitimacy of COVID-19 vaccination in Romanian governmental campaigns. A multimodal critical discourse approach. Project submitted to a University of Bucharest competition (ICUB senior researcher competition).

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